User Research Kick-off Canvas
The User Research Kick-off canvas aims to open the research conversation to create alignment, input, collaboration and engagement with stakeholders early in your research journey, paving the way for some awesome and impactful user research.
The User research kick-off canvas will:
Create a shared objective within your team
Ensure you solve the right problem
Help you understand how to better communicate with various stakeholders
Reduce duplication of work
Build trust and transparency into your process
When should I use it?
You should use this canvas when there is a gap that needs bridging. Use this canvas ff you ever find yourself living in a vacuum, researching the wrong problems or questioning your purpose.
Use this canvas when:
You don't know what problem you are solving
You need to prioritize your efforts
Your team needs aligning
You want to discover what makes your stakeholder's tick (or tock)
How does it work?
The fundamentals of the User Research Kick-off canvas are rooted in transparent information sharing to achieve a common goal.
This is done through:
Sharing objectives: What, as an individual do I want?
Information gathering: What do we already know?
Stakeholder mapping: Who are our stakeholders, how should I communicate with them?
Problem and assumption sharing: What problem are we solving and what innate assumptions do we and the business hold on this?
Developing a research framework: What approach will we take to answer these problems?
This template was created by Michael Bierens de Haan.
Get started with this template right now.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Customer Journey Map by Columbia Road
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Customer Journey Map
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User Journey Mapping by Luke Baker
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Your guide into journey maps.
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Works best for:
Desk Research, Mapping, Product Management
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Works best for:
Customer Journey Map
Experience mapping looks at your customer’s end to end experience with your brand to identify areas ripe for improvement and innovation.