Storyboards by maad labs
Storyboards are a great tool to map out either an experience that you want to create or an experience that you are imagining.
This process allows you to put it back in front of users to validate whether the needs you are expressing in the storyboard actually exist. What are the key moments, milestones, or ideas in an experience that we can react to? Get creative and put it out there!
Start by writing your story. Choose a single persona and storyline you’d like to focus on and, as a group, caption each step of your story. Be sure to gather diverse input from everyone in your group to surface ideas one person may not think of.
Next, you’ll want to create some basic visuals. Use images, icons, annotations, or simple sketches to set the scene for each step. These don’t need to be perfect. It’s important to keep in mind that they are only meant to help tell a story.
Collaborate with your team to find the best story!
This template was created by maad labs.
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Customer Journey Map Template
Works best for:
Ideation, Mapping, Product Management
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Presentation Template
Works best for:
Presentations, Education
At some point during your career, you’ll probably have to give a presentation. Presentations typically involve speaking alongside an accompanying slide deck that contains visuals, texts, and graphics to illustrate your topic. Take the stress out of presentation planning by using this presentation template to easily create effective, visually appealing slides. The presentation template can take the pressure off by helping your audience stay focused and engaged. Using simple tools, customize a slide deck, share slides with your team, get feedback, and collaborate.
Service Experience Observation Sheet
Works best for:
Research & Design
The Expanded Service Blueprint provides a detailed view of your service processes and interactions. This template is ideal for comprehensive service analysis and improvement. Use it to align teams, visualize the customer journey, and identify opportunities for optimization. It's perfect for enhancing service delivery, fostering collaboration, and ensuring a seamless and efficient service experience for your customers.
Crazy Eights Template
Works best for:
Design Thinking, Brainstorming, Ideation
Sometimes you just need to get the team’s creative juices flowing for a brainstorm—and get them thinking of as many ideas as they can, as fast as they can. Crazy Eights will do it in a hurry. Favoring quantity over quality, this sketch brainstorming exercise challenges them to come up with eight ideas in eight minutes, which leaves no time to second guess ideas. It’s perfect for early stages of development, and it’s a team favorite for being fast paced and fun.
Spider Chart Template
Works best for:
Design
Spider Charts (or star plots) prioritize thoughts and ideas by importance. They help visualize complex information with significant items in the center and less important items progressively farther from it. Radar spider charts help understand relationships between information for better decision-making.