Social Media Calendar Template
A Social Media Calendar can help you and your team schedule out your posts for Twitter, LinkedIn, Instagram, and Facebook, plan what you want to say, and strategize for the future.
About the Social Media Calendar Template
The Social Media Calendar 2024 Template is the ideal solution if you’re a busy business owner or marketer looking to plan out fresh, relevant, and engaging content that your audience will love. With it, you can plan your content and reduce overall business stress so that your brand can flourish in the world of social media.
What is a social media calendar?
If you’re like most marketing teams, then social media plays a crucial role in your key initiatives. But with so many social media platforms to manage, social planning can easily become ad hoc rather than strategic. It’s important to stay organized and plan ahead so you can make the most of your social media presence.
A social media calendar can help you do just that. With a social media calendar, you can schedule out your posts for Twitter, LinkedIn, Instagram, and Facebook, plan what you want to say, and strategize for the future.
Instead of scrambling to figure out what to post on social media every day, a social media calendar allows you to coordinate your posts to coincide with product launches, feature releases, or new content. Customize your posts so that they appeal to audiences on each platform, and establish metrics for success. Use this social media calendar to keep in touch with your customers and grow your platform.
How to use the social media calendar template
Making your own social media calendar is easy with Miro's template. Get started by selecting the social media calendar template, then take the following steps to put it to use:
1. Do a content audit
Start by auditing your existing assets, including web content and social media content. First, to best utilize your social media accounts, gain a big-picture view of how you’re currently using content. That will allow you to develop a content strategy that maximizes your ROI.
2. Decide which social channels to use
Twitter, LinkedIn, Facebook, and Instagram all have different audiences. For some businesses, it makes sense to have a presence on all four. Other companies might find an engaged audience on LinkedIn but not on the others. Yet other businesses should actually be on TikTok or Snapchat! Take some time to figure out which platforms are best for you. Who is your audience? Where are they going for content?
3. Determine the scope of what to include on your calendar
Once you’ve decided where you’ll post your content, it’s time to develop goals for the calendar itself. Some teams prefer to use the calendar for everything: scheduling posts, saving social copy drafts, storing links to photos, videos, infographics, and GIFs, and tracking metrics.
But other teams prefer to keep their calendars relatively lean so they can stay agile. Sit down with your team to decide what’s right for you. Remember, your goals are to streamline your workflows and boost efficiency, so there’s no point in doing anything that will create extra work. Instead, think about how you can use the calendar to best serve your needs.
4. Decide on stakeholders
Get together with your team to decide who will be managing which social accounts. Using the calendar to stay organized, make sure everyone has access to the passwords, login info, images, and style guides they need to be successful.
5. Start writing your posts!
Now it’s time for the fun part. Start playing around with some social copy. If your team uses a voice, brand, or style guide, refer to the guide to ensure you are adhering to your company’s guidelines. Remember to include graphics like photos in your posts to keep your audience engaged and inspire them to read your content.
6. Gather feedback from your team
Share your posts with your team to get their feedback. Are you creating punchy, memorable copy that will resonate with your audiences? Does your social copy map back to your goals? Is it driving your audience to engage with content on your site?
7. Schedule your social posts
To maximize the ROI from your social plan, make sure you’re scheduling posts to correspond with key company initiatives: product launches, feature updates, content releases, and more. Depending on your goals, you might also schedule social posts for major holidays to stay in touch with your audience and build your online presence. Explore our premade legend of sticky notes in the template for guidance.
What should a Social Media Calendar include?
A social media calendar includes the following elements: 1) The date and time (and timezone) a post will go live. 2) Social media platforms the post will go live on. 3) Copy and visuals. 4) Links and tags. 5) Geo-targets. 6) Whether it will be paid or organic. 7) Feedback and approvals.
Why Should I use a Social Media Planner?
A Social Media Planner provides a clear and centralized place for the whole team or organization to manage, update, and organize their team’s social media campaign ideas and strategies.
Timeline Design
Works best for:
Timeline, Planning
The Timeline Design template is perfect for creating visually engaging timelines. It helps you showcase project milestones, deadlines, and important events in a clear and attractive format. Ideal for presentations and reports, this template ensures your timeline is both informative and visually appealing.
Event Brief Template
Works best for:
Meetings, Workshops, Project Planning
For most any organization, throwing a big deal event is…a big deal. An event can bring in publicity, new clients, and revenue. And planning it can require a substantial chunk of your overall resources. That’s why you’ll want to approach it like a high-stakes project, with clearly outlined goals, stakeholders, timelines, and budget. An event brief combines all of that information in a single source of truth that guides the events team, coordinator, or agency—and ensures the event is well-planned and well-executed.
Objectives and Key Results (OKRs) Template
Works best for:
Leadership, Strategic Planning, Project Planning
Clarity, focus, and structure — those are the key ingredients to feeling confident in your company’s directions and decisions, and an OKR framework is designed to give them to you. Working on two main levels — strategic and operational — OKRs (short for objectives and key results) help an organization’s leaders determine the strategic objectives and define quarterly key results, which are then connected to initiatives. That’s how OKRs empower teams to focus on solving the most pressing organizational problems they face.
Timeline Workflow by Reza Zolf
Works best for:
Planning, Strategy
The Timeline Workflow template helps streamline your project workflows. It’s perfect for visualizing processes, identifying bottlenecks, and optimizing tasks. This template enhances team collaboration and ensures smooth project execution.
Fishbone Diagram for Healthcare
Works best for:
Fishbone Diagram
Ensuring high-quality care in healthcare settings requires a thorough understanding of root causes behind issues. The Fishbone Diagram for Healthcare template helps you analyze potential causes of problems in areas like patient care, staff performance, and administrative processes. This structured approach facilitates comprehensive analysis and collaborative problem-solving, ultimately leading to improved healthcare outcomes and patient satisfaction.
ERD Blogging System Template
Works best for:
ERD
The ERD Blogging System template in Miro efficiently manages and organizes digital content. It features key entities such as User, Post, Comment, Category, Tag, and File, which are essential for managing the creation and publication of blog posts, engaging users through comments, and organizing content via categories and tags. Additionally, it supports media attachments through the File entity, linking them to the relevant content. This template helps streamline the blogging process, making it an invaluable tool for content management and publication.