Service Blueprint to the Metaverse
We live in reality increasingly adapted to digital technologies and environments.
From social interactions to entertainment, from banking to online shopping, almost everything can be done through internet-connected devices. As technologies evolve, they enable faster, safer, and more natural interactions for users.
We experience a relevant cultural movement where the real and virtual worlds converge from screens of “smart” devices, driving the emergence of the term Metaverse as an ongoing evolution of digital environments and interfaces. In this scenario, in addition to the technological challenges, there is a need to build proposals, models, and frameworks that enable meaningful, fluid, interoperable experiences capable of generating value for real or digital users and businesses. Furthermore, the evolution of the internet to Web 3 brings important disruptions in paradigms of access, ownership, and commercial relationships, empowering individuals and enabling new business models and value chains.
This template proposes, from a service blueprint, the mapping of the customer journey of real or virtual products carried out in the metaverse and considers both customer interaction and the organization's service and support actions, serving as an editable, adaptable, and open template that will enable the structuring of new businesses in the metaverse, considering its peculiarities and challenges, serving as a business model that is desirable as an experience, sustainable as a business and technologically viable.
This template was created by Alvaro Gabriele.
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Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.
Diary Template
Works best for:
Design
The Diary Template is an effective research tool to gain insights into individuals' internal processes as they document their encounters with a specific product, service, or matter. Unlike real-time interactions, journaling is usually conducted asynchronously over an extended period of time, enabling deliberate reflection that other methods may not facilitate. This asynchronous nature encourages individuals to express more elaborate accounts of their emotions and viewpoints, resulting in profound and stimulating responses.
Empathy Map by Medicenjuande
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Market Research, Research & Design
Empathy Map template provides a clear way to visualize user insights. By understanding what users think, feel, and experience, you can design products that truly resonate. This template is perfect for UX teams focused on user-centered design.
Buyer Persona Template
Works best for:
Marketing, Desk Research, User Experience
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The Ultimate Storyboarding Template
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Service Experience Observation Sheet
Works best for:
Research & Design
The Expanded Service Blueprint provides a detailed view of your service processes and interactions. This template is ideal for comprehensive service analysis and improvement. Use it to align teams, visualize the customer journey, and identify opportunities for optimization. It's perfect for enhancing service delivery, fostering collaboration, and ensuring a seamless and efficient service experience for your customers.