Purple Sector Empathy Map template

Purple Sector Empathy Map

Let's not make things too fussy, this template just gives you what you need to get started right away!

This is our lightweight and simple empathy map template to get you started with aligning your team around customer needs.

Tips when running your empathy map session:

  • Place a sticky note for the person (customer, stakeholder, user, etc.) in the center of the template, and guide a conversation by simply following the prompts in the four quadrants.

  • Try this in a small group to get your feet wet if you're new to empathy maps or design thinking

  • Don't get too hung up on finding the "right" quadrant right away — capture the insights and get the conversation going!

  • Sometimes it can easier to let people discuss rather than create the sticky notes — in that case, assign someone to write down the thoughts as the discussion happens

This template was created by Purple Sector.

Purple Sector Empathy Map

Get started with this template right now.

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