Product Voice Design toolkit
The Product Voice Design toolkit features various tools that allow your team to design guidelines on how your products speak to people through written or spoken words.
It helps you establish more human relationships with your customers by creating better conversations that improve people's experience and ultimately increase brand loyalty, brand equity, and ROI.The toolkit is the result of the longstanding work in Content Strategy and UX Writing with corporate clients in Italy, during which we crafted and refined these tools to be comprehensible and useful. We wouldn't want you to waste your time creating documents that no one will read or use.
When to use our Product Voice Design toolkit?
Whether you have already established brand guidelines or not, this toolkit comes in handy when creating or redesigning a physical or digital product.Starting from your brand assessment, you will define step-by-step how your product talks and adapts to users and situations.In the end, you'll come up with clear and well-defined guidelines, including style rules and a glossary, that will help you create a coherent, memorable, and consistent experience that people will enjoy.
How does the Product Voice Design toolkit work?
We will guide you through a journey in which you'll define your product voice:
First, you'll immerse yourself in the topic thanks to a brief introduction that explains why it is essential to take care of your product voice;
Then follows the brand assessment: what is its personality? How would you define its voice?
Afterward, you will consider your specific product and its audience and see how your brand voice adapts and builds your product voice. For instance, think about how the brand voice can vary if you talk to your final customer or your employees, and how the product voice needs to consider the context and people's emotions;
Finally, you will define the rules and the glossary to help your writer deliver coherent and pleasant conversations saving time and improving quality. And now, you can start designing the entire product, down to the last detail.
This template was created by Tangity.
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The Lightning Product Audit
Works best for:
Product Management, Planning
The Lightning Product Audit template streamlines product evaluation processes with a comprehensive framework. By assessing key areas such as market fit, user experience, and feature performance, this template enables teams to identify strengths, weaknesses, and areas for improvement swiftly. With sections for conducting SWOT analysis, user feedback review, and competitive benchmarking, it facilitates data-driven decision-making and prioritization. This template serves as a catalyst for refining product strategies and driving continuous improvement.
The Product Storyboard
Works best for:
Product Management, Planning
The Product Storyboard template enables product managers to visualize product experiences and user journeys. By mapping out key touchpoints, interactions, and scenarios, this template helps teams understand user needs and pain points. With sections for defining user personas, storyboarding user flows, and capturing feedback, it supports iterative product design and validation. This template serves as a storytelling tool for communicating product visions and guiding product development efforts towards delivering exceptional user experiences.
Empathy Map for Educational Purposes
Works best for:
Product Management
Enhance your educational approach with the Empathy Map for Educational Purposes template. This tool helps educators understand students' perspectives, needs, and emotions. Use it to create a more empathetic and effective teaching strategy, ensuring that your educational content resonates with and supports your students. Ideal for teachers and educational planners aiming to improve student engagement and learning outcomes.
Product Market Fit Board
Works best for:
Product Management, Planning
The Product Market Fit Board template helps product teams assess and validate product-market fit. By capturing user feedback, analyzing market trends, and tracking key metrics, this template enables teams to evaluate product-market alignment objectively. With sections for defining target segments, identifying pain points, and prioritizing features, it guides teams through the process of optimizing product-market fit. This template serves as a tool for iteratively refining products to meet customer needs and drive market success.
Timeline Template
Works best for:
Project Management, Flowcharts, Project Planning
A timeline displays a chronological order of important dates, and scheduled events. Timelines help product managers, project managers, and team members tell visual stories about progress and obstacles. Timelines enable teams to see at a glance what happened before, what progress is happening now, and what needs tackling in the future. Projects or products with specific purpose or deliverables should be based on a timeline to be successful. Use the timeline as a shared reference for start dates, end dates, and milestones.
Product Ownership Evolution Model (POEM)
Works best for:
Product Management, Planning
The Product Ownership Evolution Model (POEM) template guides product teams through the evolution of product ownership roles and responsibilities. By illustrating the transition from individual ownership to shared ownership, this template fosters collaboration and accountability. With sections for defining roles, establishing workflows, and setting expectations, it facilitates smooth transitions and enhances team effectiveness. This template serves as a roadmap for optimizing product ownership practices and driving continuous improvement.