Product Strategy Canvas
Creating a product strategy is a job that most product folk do quite rarely, often under pressure and with not enough time.
Because PMs don't create strategies regularly, many of them aren't natural at the process, so when we need to create one, there’s a good chance we freeze. When we recover from the foetal position, we wonder, “where on earth do I start?”
Enter the Product Strategy Canvas: a tool designed to be repeatable, flexible, and lightweight. Drawing inspiration from various successful models, we aimed to simplify the intricate process of strategy creation, catering to those who find it daunting or simply lack time.
We're mindful that one size doesn't fit all. This might be a lot to wrap your head around for junior product professionals or those just starting out in product management. Having said that, knock yourself out and give it a go. If nothing else, you’ll learn a lot. For seasoned directors of product, CPOs, or experienced strategists, you likely have your own approach, but there might be something useful here for you as well.
By streamlining the process and focusing on three critical areas (the state of the business, market and product), you can concentrate on the substance of your strategy and the collaboration it demands.
The canvas serves as a beacon, lifting you from the quagmire of your backlog to provide a clear view of the bigger picture, enabling you to chart a strategic course for your product.
The Product Strategy canvas is a MIRO template that helps product leaders craft a product strategy by following a step-by-step process of gathering data and then using that data to articulate key focus areas that help inform goals, roadmaps, and plans.
This canvas is ideal for Product Managers and Product leaders who wish to follow a repeatable process in order to gather the insights needed to make difficult prioritisation decisions in the form of a Product strategy. This is helpful when you're low on time, do this process rarely and/or wish to approach it collaboratively.
We’ve tested and iterated our canvas with clients, workshop participants, and industry mates and we now proudly share the Product Strategy Canvas in Miro for free under a Creative Commons Licence.
To make the most of this canvas, create a copy and try to fill in each frame without getting stuck. If you don't know the answer, capture the name of someone who does. Once all three input frames are filled in, you should have enough insights to decide on what your team(s) will focus on, in other words, to create a product strategy.
This template was created by Brendan Marsh (Organa).
Discover more product strategy templates to help you build your next big thing.
Get started with this template right now.
IT Project Timeline
Works best for:
Timeline, Planning
The IT Project Time Line template is essential for managing IT projects efficiently. It allows you to visualize project milestones, deadlines, and key tasks in a clear, chronological format. Track progress, allocate resources, and ensure timely delivery of your IT projects. Ideal for project managers and IT teams aiming to stay organized and meet critical deadlines.
Prune the Product Tree Template
Works best for:
Design, Desk Research, Product Management
Prune the Product Tree (also known as the product tree game or the product tree prioritization framework) is a visual tool that helps product managers organize and prioritize product feature requests. The tree represents a product roadmap and helps your team think about how to grow and shape your product or service by gamifying feedback-gathering from customers and stakeholders. A typical product tree has four symbolic features: the trunk, which represents the existing product features your team is building; the branches, each of which represents a product or system function; roots, which are technical requirements or infrastructure; and leaves, which are new ideas for product features.
Gap Analysis Template
Works best for:
Marketing, Strategic Planning, Business Management
Consider your team’s or organization’s ideal state. Now compare it to your current real-world situation. Want to identify the gaps or obstacles that stand between your present and future? Then you’re ready to run a gap analysis. This easy-to-customize template will let your team align on what obstacles are preventing you from hitting your goals sooner, collaborate on a plan to achieve those goals, and push your organization toward growth and development. You can focus on specific gap analyses — including for skills, candidates, software, processes, vendors, data, and more.
ERD Supply Chain Management System Template
Works best for:
ERD
The ERD Supply Chain Management System Template streamlines and optimizes supply chain operations. It serves as a visual support that helps businesses understand and manage the complex relationships between different entities within their supply chain, such as suppliers, products, inventory, orders, and shipments. By providing a clear visualization of these relationships, the template enables users to identify inefficiencies and areas for improvement, facilitating strategic decision-making.
ERD Healthcare Management System Template
Works best for:
ERD
The ERD Healthcare Management System Template streamlines the process of creating and managing entity-relationship diagrams for healthcare management systems. This template helps users visualize the complex relationships between different entities such as patients, healthcare providers, medical records, and billing information. It offers a flexible and customizable framework that can be adapted to fit the specific needs of any healthcare management system, ensuring clarity and efficiency in system design and database structure.
Year Timeline Template
Works best for:
Timeline, Planning
The Year Timeline template provides a comprehensive view of annual events and milestones. Perfect for planning yearly goals, tracking progress, and scheduling important dates, this template helps you stay organized and focused throughout the year.