Product Positioning Canvas
Based on the work of April Dumford, a simple tool for mapping out the positioning of a product or startup idea.
Use this template on your own or with your team to idenitfy and challenge your assumptions and then plan to prove or disprove them with evidence. A great reflection tool for early stage founders and startup teams.
This template was created by Scotty Allen.
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Product Reflection
Works best for:
Product Management, Planning
The Product Reflection template encourages teams to reflect on past experiences and lessons learned in product development journeys. By facilitating retrospective sessions, capturing insights, and identifying improvement opportunities, this template fosters a culture of continuous learning and improvement. With sections for evaluating successes, challenges, and areas for growth, it enables teams to iterate on their processes and enhance future product development efforts. This template serves as a tool for fostering team collaboration and driving iterative product innovation.
Product Voice Design toolkit
Works best for:
Product Management, Planning
The Product Voice Design toolkit facilitates the development of consistent and impactful product messaging. By defining brand voice attributes, tone guidelines, and messaging principles, this toolkit ensures that product communication resonates with target audiences. With sections for crafting messaging frameworks, storytelling templates, and content guidelines, it empowers product teams to create compelling and cohesive product narratives. This toolkit serves as a valuable resource for enhancing product communication strategies and building strong brand identities.
Product / Market Fit Canvas Template
Works best for:
Market Research, Strategic Planning, Product Management
The product/market fit canvas template is used to help product teams meet customer and market needs with their product design. This template looks at a product in two dimensions: first, how the product fits user needs, and second, how the fully designed product fits within the market landscape. This combined metric understands a product holistically from the way customers use and desire a product, to the market demand. By comparing customer and product qualities side by side, users should better understand their product space and key metrics.
User Flow Template
Works best for:
Desk Research, Flowcharts, Mapping
User flows are diagrams that help UX and product teams map out the logical path a user should take when interacting with a system. As a visual tool, the user flow shows the relationship between a website or app’s functionality, potential actions a user could take, and the outcome of what the user decides to do. User flows help you understand what a user does to finish a task or complete a goal through your product or experience.
Product Vision Statement
Works best for:
Product Management, Planning
The Product Vision Statement template helps product teams articulate clear and inspiring visions for product development. By defining long-term goals, market aspirations, and customer value propositions, this template aligns teams around a shared vision for success. With sections for outlining strategic objectives, guiding principles, and success metrics, it provides clarity and direction for product development efforts. This template serves as a compass for product teams, guiding them towards meaningful outcomes and driving innovation and growth.
Cynefin Framework Template
Works best for:
Leadership, Decision Making, Prioritization
Companies face a range of complex problems. At times, these problems leave the decision makers unsure where to even begin or what questions to ask. The Cynefin Framework, developed by Dave Snowden at IBM in 1999, can help you navigate those problems and find the appropriate response. Many organizations use this powerful, flexible framework to aid them during product development, marketing plans, and organizational strategy, or when faced with a crisis. This template is also ideal for training new hires on how to react to such an event.