Product Positioning Template
Create your strategy for launching a new product or entering a new market with the product positioning template.
About the Product Positioning Template
The success of your company largely depends on the market you are operating in. So, it is necessary to conduct a product positioning exercise before you start building products and planning strategies. This exercise is intended to determine where your company and its offering stands in the market. Although the format of these exercises may differ, it is generally advised to have these objectives in mind:
Define your customer: Who would buy your product or service?
Define the problem: What pain point are you solving for your customer? How does this problem impact your customers? It can also be useful to think about your customers’ experience of this problem. What emotions might they feel when they encounter the problem? This will help you market and design your product offering.
Define key market characteristics: What else do your customers usually buy? How do they buy it? What makes them switch products?
List the other companies in your market: Are these companies your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?
Design an elevator pitch: Your pitch should encompass your customers, their pain points, and how your product is uniquely positioned to solve their problem.
Narrow down your competitors: Now that you have your pitch list your competitors and their strengths and weaknesses relative to your offering.
How to use the product positioning template
The product positioning template is fully customizable, so you can adapt it to your specific needs. Here is a step-by-step on how to use the template:
Step 1: Invite your team members to collaborate on your board.
Step 2: Add the product positioning template. Brainstorm and upload all relevant information to add to each section of the template.
Step 3: If needed, use a Talktrack to share ideas beforehand, and start discussions with your colleagues async.
Step 4: Gather your findings and organize your final product positioning.
Step 5: Present your product positioning directly from the board, print them out, or share them with other stakeholders to gather their feedback.
When should you conduct product positioning exercises?
It is recommended to carry out product positioning exercises whenever launching a new product or entering a new market. Additionally, it is advisable to periodically conduct product positioning to keep up-to-date with the market trends and to stay informed about your product.
Get started with this template right now.
Project Planning Template
Works best for:
Project Management, Project Planning
A project plan is a single source of truth that helps teams visualize and reach project milestones. Project plans are most useful when you outline the project’s “what” and “why” to anyone who needs to give you project buy-in. Use a project plan to proactively discuss team needs; expectations; and baselines for timeline, budget, and scope. The plan will also help you clarify available resources before you kick off a project, as well as expected deliverables at the end of the project.
UX Project Canvas Template
Works best for:
User Experience, UX Design, Market Research
Inspired by Alexander Osterwalder's 2005 business model canvas, the project canvas will help your team visualize the big picture of your UX and design projects, providing a convenient structure that holds all of your important data. This innovative tool enables you to transform an idea into a project plan, stimulating collaboration and communication between collaborators. Unlike alternative models, the project canvas is a simple interface. There are few startup costs, and employees can easily be brought up to speed to start using the canvas quickly.
English Grammar Timeline Builder
The English Grammar Timeline template helps you map out the progression of grammar concepts over time. This is a great tool for educators and students to visualize the sequence and relationship between different grammar topics, making learning and teaching more effective.
Product / Market Fit Canvas Template
Works best for:
Market Research, Strategic Planning, Product Management
The product/market fit canvas template is used to help product teams meet customer and market needs with their product design. This template looks at a product in two dimensions: first, how the product fits user needs, and second, how the fully designed product fits within the market landscape. This combined metric understands a product holistically from the way customers use and desire a product, to the market demand. By comparing customer and product qualities side by side, users should better understand their product space and key metrics.
Sales Strategy Gantt Chart
Works best for:
Strategy, Planning
Creating and executing a sales strategy requires meticulous planning. The Sales Strategy Gantt Chart template helps you map out every step of your strategy, from goal setting to implementation and review. Visualize key activities, set timelines, and assign tasks to ensure your sales team stays focused and aligned. This template enables you to track progress, measure performance, and make data-driven adjustments for better sales outcomes.
Problem Tree Template
Works best for:
Strategy & Planning
The Problem Tree Template is a visual tool crafted to examine a primary issue, its consequential effects, and its foundational causes. Picture it: The tree's trunk embodies the central dilemma, its branches display the direct ramifications, and the roots delve into the underlying reasons. By organizing a challenge in such an illustrative manner, users can comprehensively grasp their situation.