Product Positioning Template
Create your strategy for launching a new product or entering a new market with the product positioning template.
About the Product Positioning Template
The success of your company largely depends on the market you are operating in. So, it is necessary to conduct a product positioning exercise before you start building products and planning strategies. This exercise is intended to determine where your company and its offering stands in the market. Although the format of these exercises may differ, it is generally advised to have these objectives in mind:
Define your customer: Who would buy your product or service?
Define the problem: What pain point are you solving for your customer? How does this problem impact your customers? It can also be useful to think about your customers’ experience of this problem. What emotions might they feel when they encounter the problem? This will help you market and design your product offering.
Define key market characteristics: What else do your customers usually buy? How do they buy it? What makes them switch products?
List the other companies in your market: Are these companies your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?
Design an elevator pitch: Your pitch should encompass your customers, their pain points, and how your product is uniquely positioned to solve their problem.
Narrow down your competitors: Now that you have your pitch list your competitors and their strengths and weaknesses relative to your offering.
How to use the product positioning template
The product positioning template is fully customizable, so you can adapt it to your specific needs. Here is a step-by-step on how to use the template:
Step 1: Invite your team members to collaborate on your board.
Step 2: Add the product positioning template. Brainstorm and upload all relevant information to add to each section of the template.
Step 3: If needed, use a Talktrack to share ideas beforehand, and start discussions with your colleagues async.
Step 4: Gather your findings and organize your final product positioning.
Step 5: Present your product positioning directly from the board, print them out, or share them with other stakeholders to gather their feedback.
When should you conduct product positioning exercises?
It is recommended to carry out product positioning exercises whenever launching a new product or entering a new market. Additionally, it is advisable to periodically conduct product positioning to keep up-to-date with the market trends and to stay informed about your product.
Get started with this template right now.
Lean Canvas Template
Works best for:
Agile Methodology, Strategic Planning, Agile Workflows
Business opportunities can get dense, cumbersome, and complex, and evaluating them can be a real challenge. Let a lean canvas streamline things and break down your business idea for you and your team. A great tool or entrepreneurs and emerging businesses, this one-page business model gives you an easy, high-level view of your idea — so you can stay focused on overall strategy, identify potential threats and opportunities, and brainstorm the various factors at play in determining your potential profitability in an industry.
Experience Mapping Template
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Weekly Planner by Elina Schäfer
Weekly Planner template is perfect for organizing your weekly tasks and schedules. It helps you prioritize activities, set deadlines, and manage your time effectively, ensuring you stay productive and on track throughout the week.
Brand Strategy Template
Works best for:
Marketing
Develop a brand strategy for new and existing brands with this fully guided Brand Strategy Template. Find new ways to build your brand and set your business up for success.
OGSM Template
Works best for:
Strategy, Planning
The OGSM template provides a readable framework, systematically breaking down business strategies into Objectives, Goals, Strategies, and Measures. This structured approach ensures that overarching visions are translated into actionable plans, fostering alignment across different teams and initiatives. One standout benefit of using this template is its ability to offer clarity. By clearly delineating between broad objectives and specific measures, stakeholders can easily comprehend and stay focused on the most critical elements of a strategy, ensuring that all efforts are directed toward the desired outcomes.
Business Model Canvas Template
Works best for:
Leadership, Agile Methodology, Strategic Planning
Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.