Product / Market Fit Canvas Template
Check your Product/Market Fit to identify how your product matches its user and market needs. This Canvas Fit can take something from a raw idea and turn it into a business opportunity.
About the Product/Market Fit Template
Use the Product/Market Fit Survey Template to identify market demand and make sure that your product offering meets customer needs. Find out more about your future customers, what they want, and how you can help them overcome their challenges.
How would you describe product/market fit?
Product/market fit measures how well a product matches the market and the user’s need for that product. This combined metric looks at how customers use a product and how this fits with overall market demand.
A product/market fit analysis forces you to put the customer at the heart of your product design and innovation. You look at everything from their perspective, including your product features, usability, pricing, and more. As a result, you’ll create something that’s more likely to achieve product/market fit.
When to use the product/market fit survey
You can use the product/market fit canvas at various stages of your company’s growth. Let’s take a look at some examples.
To identify your target audience. If you want to know who you should target with your new or existing product, a product/market fit survey is a good idea. Using this framework, you’ll be able to identify where your product fits in the market and the types of people who will want to buy it.
To define your minimum viable product (MVP). Using the product/market fit framework, you can identify your minimum viable product. This is a version of a product with just enough features to be usable by early customers. It’s a chance for you to get feedback for future product development, which helps product designers refine product features and saves them time in the long run.
To create a better product or service. The goal of any product/market analysis is to create a better product or service for your customers. This model helps guide this process, allowing you to identify the best features and pricing within the competitive landscape.
How to use the Product/Market Fit Survey Template
Miro’s digital workspace is perfect for brainstorming ideas, collaborating with your team, and storing all your notes. When you’re ready to start your product/market fit analysis, follow these steps.
Step 1: Start by selecting this template. It’s free and easy to use, so you can start creating your analysis as soon as you sign up.
Step 2: Add the customer and product information. Use sticky notes to add relevant information to the template. The template itself has two columns — customer and product. For the customer column, add their pain points, information about their user experience, and anything else relevant to who they are and what they want. For the product column, outline your key features, metrics, and any other information that relates to product design.
Step 3: Collaborate with your team. With your key information in the template, you can now share it with your product team. This is a chance to collaborate with your colleagues to make sure your analysis is heading in the right direction. You might consider running a brainstorming session to work through any new ideas that arise.
Step 4: Make any changes. You might need to make changes to your template after your collaborative session. Fortunately, it’s easy to make changes with Miro. Our template is cloud-based, so you can easily change the content and structure. When the changes have been made, everyone that has access to the template will instantly be able to see it.
Step 5: Plan your product launch (if you’ve found a viable product). If your analysis shows that you’re heading in the right direction with your new or updated product, it’s time to think about how you can bring it to market. A product roadmap or a go-to-market strategy are great ways to tackle this.
What can you do with a Product/Market Fit Canvas?
Filling out the product market fit canvas can help you build your minimum viable product (MVP), take something from a raw idea into a business opportunity, outline the strengths and weaknesses of an idea, and identify the metrics that will help you determine whether your product or service is successful.
Get started with this template right now.
Product Voice Design toolkit
Works best for:
Product Management, Planning
The Product Voice Design toolkit facilitates the development of consistent and impactful product messaging. By defining brand voice attributes, tone guidelines, and messaging principles, this toolkit ensures that product communication resonates with target audiences. With sections for crafting messaging frameworks, storytelling templates, and content guidelines, it empowers product teams to create compelling and cohesive product narratives. This toolkit serves as a valuable resource for enhancing product communication strategies and building strong brand identities.
Project Canvas Template
Works best for:
Project Management, Documentation, Project Planning
A project canvas is a management tool that helps you summarize, visualize, and share all necessary information about your project. It can be used by all team members—from facilitators to project management professionals—at every stage of project development. The project canvas template allows you to keep all stakeholders in the project development process in the loop. By using a single platform for all project-related discussions, you can build a clear project overview and improve collaboration.
Ansoff Matrix Template
Works best for:
Leadership, Operations, Strategic Planning
Keep growing. Keep scaling. Keep finding those new opportunities in new markets—and creative new ways to reach customers there. Sound like your approach? Then this template might be a great fit. An Ansoff Matrix (aka, a product or market expansion grid) is broken into four potential growth strategies: Market Penetration, Market Development, Product Development, and Diversification. When you go through each section with your team, you’ll get a clear view of your options going forward and the potential risks and rewards of each.
Product Development Phases
The Product Development Phases template assists product teams in managing and tracking product development stages effectively. By defining key phases such as ideation, design, development, and launch, this template provides a structured framework for project planning and execution. With sections for setting milestones, allocating resources, and tracking progress, it enables teams to streamline development processes and drive projects to successful completion. This template serves as a roadmap for navigating the complexities of product development and ensuring timely delivery of high-quality products.
MoSCoW Matrix Template
Works best for:
Ideation, Operations, Prioritization
Keeping track of your priorities is a big challenge on big projects, especially when there are lots of deliverables. The MoSCoW method is designed to help you do it. This powerful technique is built on a matrix model divided into four segments: Must Have, Should Have, Could Have, and Won’t Have (which together give MoSCoW its name). Beyond helping you assess and track your priorities, this approach is also helpful for presenting business needs to an audience and collaborating on deliverables with a group of stakeholders.
PI Planning Template
Works best for:
PI Planning, Product Management
The Miro PI Planning Template streamlines the Program Increment planning process for Agile teams. It facilitates a collaborative environment, enabling teams to efficiently align on strategies, identify dependencies, and convert decisions into actionable tasks. With features like real-time collaboration, Jira integration, and a centralized workspace, the template supports teams in enhancing efficiency, engagement, and decision-making.