Product Canvas Template
Create products that are easy to use and prioritize the right features with the product canvas template.
About the Product Canvas Template
Product canvases help product managers define a prototype. The canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
What is a product canvas?
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. This simple, powerful tool helps you create a product with a great user experience and the right features. It combines Agile and UX by complementing user stories with personas, storyboards, scenarios, design sketches, and other UX artifacts.
A product canvas enables you to create a business case for a product and sell your idea to clients and investors using a single image. If you work in a large organization, it can help teams agree on what their product actually does. The canvas is also designed to work with Scrum, Lean Startup, and Kanban. It should also align with your Business Model Canvas, which you may have created earlier.
When to use product canvas
A product canvas allows you to do more than just articulate a vision. It can also help you build a product increment or Minimum Viable Product, get feedback or collect data from stakeholders and users, analyze data, and help your product owner learn from new findings to update the canvas as needed.
This canvas can also be used during regular product canvas workshops, where a product owner and their team identify high priorities and update sections either before or during product development sprints.
Create your own product canvas
Making your own product canvas is easy. Miro’s infinite canvas is the perfect space to create and share it. Get started by selecting the product canvas template, then take the following steps to make one of your own.
Name your product. Your product name will help you define how it is strategically positioned. If the name isn’t straightforward, consider adding the product’s purpose or version to the name.
Set your goals. What is the product or release goal? If you have a product roadmap, you can copy over this template's goals and metrics.
Define your metrics. These are either qualitative or quantitative measures to help you understand if your goals have been met.
Identify your personas. Users most likely to buy and use the product will help you prioritize what features to ship. These are your customers for whom you’ll be creating a great user experience.
Figure out the big-picture strategy. This can include broad user stories, an outline of the user journey, and a high-level visual design of the product.
Add product details for the next iteration. You’ll need just enough action items to reach the next goal: to address potential risks, get new knowledge, or ship a new feature.
Use your product canvas to inform the product roadmap and product backlog. Roadmaps help you figure out how your product will evolve to not only realize your vision but also achieve the balance between user goals and business needs. A backlog is more goal-oriented, containing items that need to be accomplished as outlined in the roadmap. Connect your product canvas to other templates to evolve and gain new value.
Get started with this template right now.
Project Scope Template
Works best for:
Project Management, Decision Making, Project Planning
A project scope helps you plan and confirm your project’s goals, deliverables, features, functions, tasks, costs, and deadlines. A project manager and team should develop a project scope as early as possible, as it will directly influence both the schedule and cost of a project as it progresses. Though project scopes will vary depending on your team and objectives, they generally include goals, requirements, major deliverables, assumptions, and constraints. Aim to include the whole team when you create a project scope to ensure everyone is aligned on responsibilities and deadlines.
Backlog Refinement with Jira Template
Works best for:
Agile, Backlog Refinement
The Backlog Refinement with Jira template in Miro improves collaboration among team members. It provides a visual and interactive space for teams to review, prioritize, and clarify upcoming work items together in real time. This collaborative approach ensures alignment on priorities and details, leading to a more organized and efficient workflow. The seamless integration with Jira automatically syncs all changes, reducing the need for manual updates and keeping both platforms up-to-date.
Data Org Chart
Works best for:
Org Charts, Operations, Mapping
The Data Org Chart template provides a visual representation of data-related roles and relationships within an organization. By mapping out data management responsibilities and dependencies, teams can enhance data governance and improve collaboration. With features for customizing data roles and connections, this template empowers teams to optimize data processes and ensure data integrity and compliance.
20/80 Process Diagram - EOS Compatible
Works best for:
Diagramming
The 20/80 Process Diagram - EOS® Compatible template is a visual tool for mapping out processes and workflows aligned with the Entrepreneurial Operating System (EOS®) methodology. It provides a structured framework for identifying core processes and key activities that drive business outcomes. This template enables organizations to streamline operations, clarify roles and responsibilities, and enhance accountability. By promoting alignment with EOS® principles, the 20/80 Process Diagram empowers teams to achieve organizational excellence and drive sustainable growth.
Blue Ocean 4 Actions Framework Template
Works best for:
Leadership, Decision Making, Strategic Planning
For entrepreneurs, so much comes down to new users—how to attract them, impress them, and convert them to loyal customers. This template, designed by the authors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, will help you maximize value for you and your customers alike. Using the template’s four steps (divided into easy columns), you’ll easily evaluate your products in more innovative ways and make sure money is being spent in areas that really matter.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.