Perceptual Map Template
Visually represent customers’ perceptions of your company, brand, product, or service.
About the perceptual map template
What is a perceptual map?
A perceptual map is a visual representation of customers’ or potential customers’ perceptions. Perceptual maps are used to assess organizations, brands, products, ideas, goods, or services.
Perceptual mapping is a powerful diagrammatic technique. To create a perceptual map, you must first draw two or more axes. The axes display your company’s product, brand, or service relative to your competition. Many marketers and product managers choose to use different size circles to represent sales volume or market share of competing products, though this is optional. You can then ask participants to rank competing products relative to each other along these axes. The resulting map gives you insight into how customers feel about competing products in a given market.
What can you use a perceptual map to assess?
You can use a perceptual map to assess a wide range of attributes such as price, performance, safety, and reliability. There are a variety of benefits to using a perceptual map.
Benefit 1 - Gain a better understanding of your product is positioned in a given market. If you’re operating in a dynamic, crowded market, it can be hard to know how your product measures up to the competition. If you’re operating in a small, new market, it can be equally difficult. Perceptual maps are vital for gaining insight into your relative strengths and weaknesses.
Benefit 2 - Discover how customers and potential customers perceive your brand. Many businesses ship goods or services without any view into why their customers bought them -- or why potential customers failed to do so. Perceptual mapping puts you in touch with your customers’ decision-making processes.
Benefit 3 - Assess your competition’s strengths and weaknesses. Since perceptual maps situate your business relative to your competition, it can help you figure out what your competitors are doing right and wrong.
Benefit 4 - Help your business understand gaps in the market. When your business is successful, it can be easy to keep shipping the same (or similar) products year after year without iterating. Perceptual maps help you explore the market and probe for unseen gaps, which might be ripe for exploitation.
Benefit 5 - Understand changes in customer behavior and purchasing decisions. Maybe your customers suddenly stopped buying a certain product, or maybe they started buying that product en masse. Either way, it’s crucial to understand why so you can make decisions going forward. A perceptual map gets at the heart of customer behavior.
Why use a perceptual map?
You can use a perceptual map to understand what your customers think about you and your competitors. This can help you track market trends, identify gaps in the market, and develop your branding and marketing strategies.
Get started with this template right now.
RACI Matrix Template
Works best for:
Leadership, Decision Making, Org Charts
The RACI Matrix is an essential management tool that helps teams keep track of roles and responsibilities and can avoid confusion during projects. The acronym RACI stands for Responsible (the person who does the work to achieve the task and is responsible for getting the work done or decision made); Accountable (the person who is accountable for the correct and thorough completion of the task); Consulted (the people who provide information for the project and with whom there is two-way communication); Informed (the people who are kept informed of progress and with whom there is one-way communication).
Three-Hour Brand Sprint Template
Works best for:
Marketing, Workshops, Sprint Planning
Before customers will believe in your brand, your team has to believe. That’s where brand sprints work wonders. Popularized by the team at Google Ventures, a brand sprint will help your team sort through all different ideas about your brand and align on your brand’s fundamental building blocks—your values, audience, personality, mission statement, roadmap, and more. Whether you’re building a new brand or revamping an existing one, brand sprints are ideal for trigger events such as naming your company, designing a logo, hiring an agency, or writing a manifesto.
Remote Design Sprint Template
Works best for:
Design, Desk Research, Sprint Planning
A design sprint is an intensive process of designing, iterating, and testing a prototype over a 4 or 5 day period. Design sprints are conducted to break out of stal, work processes, find a fresh perspective, identify problems in a unique way, and rapidly develop solutions. Developed by Google, design sprints were created to enable teams to align on a specific problem, generate multiple solutions, create and test prototypes, and get feedback from users in a short period of time. This template was originally created by JustMad, a business-driven design consultancy, and has been leveraged by distributed teams worldwide.
Sticky Note Packs Template
Works best for:
Brainstorming, Meetings, Workshops
Use Miro’s Stickies Packs template to facilitate your brainstorming and group sessions. Use them to organize your ideas, collaborate as a team, and encourage participation from everyone involved.
5E Service Blueprint
Works best for:
Research & Design
Enhance your service design with the 5E Service Blueprint template. This tool helps you visualize the five key stages of the customer journey: Entice, Enter, Engage, Exit, and Extend. Use it to map out touchpoints, identify pain points, and optimize the overall service experience. Ideal for creating a comprehensive view of customer interactions and improving service delivery at every stage.
Project Kickoff Template
Works best for:
Project Management, Documentation, Meetings
This Project Kickoff Meeting Template helps you have all the information about your project in one shared space, like a project manifesto. This template has seven activities to define your project’s goals and objectives, the team’s roles and responsibilities, and the next steps and resource materials for further consultation. Use the Project Kickoff Meeting Template to manage projects effectively and keep everyone aligned.