Job Map Template
Use our Job Mapping Template or Career Map to visualize step-by-step what your customer does to achieve their goals. The mapping also highlights opportunities to offer something new versus competitors.
About the Job Map Template
Job mapping deconstructs the steps a customer takes to “hire” a product or service for a job they need to do. Your team’s user experience researchers or product managers can first use the Jobs to Be Done framework to understand why customers “hire” or “fire” your product or service.
Job mapping is the next logical step to dig deeper into what customers are trying to do at every step of the process — and Miro's job map template can guide you through this breakdown.
How to use the job map template
Miro's job map template can guide you through the job mapping process. Follow these steps to begin filling it in:
1. Define the characteristics of the job to be done
Conduct user research and interviews to understand the core need your customer has. Think of it in terms of the functional need or emotional task that a customer is trying to achieve.
To use a simplified example, imagine a business that makes lasagnas. The core need of the customer buying a lasagna is to "quench hunger and provide a satisfying meal."
2. Determine what is needed to get the job done
Think about the context behind this need. For example, if the customer is rushing home from work, they'll want a lasagna they can pick up on the way and heat up at home.
3. Brainstorm what you can do to make the process easier
Use template to jot down ideas for how your product can fulfill the fundamental need. Review data and insights to better understand your customer's motivations, such as what they prioritize, and how they think about aspects such as their time, money, and safety.
4. Focus on your product or service as a solution
Based on your learnings, frame your product or service as a way to meet customer needs and motivations. Use this to influence product development, marketing strategies, and customer satisfaction.
Tips for making a job map
Job mapping is a staged process that helps organizations better understand what their customers want to do. The mapping also highlights opportunities to offer something new or different from competitors.
UX researchers and product managers should remind their teams:
Every job is a process, from start to finish, viewed from the customer’s perspective.
The value of mapping out the steps is to critically examine, and improve, each step. Steps may need to be removed, introduced, reshuffled, enabled, or responsibility transferred from customer to organization. Job mapping helps teams articulate the what, why, and how of these changes.
Job types can change, but what needs to happen from start to finish stays the same.
Every customer is different, but jobs are structured similarly. Customers must figure out what they need to do the job. First, they'll find any necessary inputs, then prepare each part of the job and where it will happen, follow through on tasks, make changes as needed, then finish the job.
Jobs are different from solutions.
Customers can hire both you and your competitor for different steps in the “jobs to be done” process. Less about solving a problem, jobs are more about improving a product or service offering to pursue new market opportunities.
Get started with this template right now.
Empathy Mapping With AI Assistance
Works best for:
Research & Design, Market Research
Empathy Mapping AI Assistance template combines traditional empathy mapping with AI insights. This innovative approach helps you understand user needs by integrating data-driven insights with human empathy. Use this template to enhance your product development process and create more personalized user experiences.
Lean UX Canvas Template
Works best for:
Desk Research, Product Management, User Experience
What are you building, why are building it, and who are you building it for? Those are the big pictures questions that guide great companies and teams toward success — and Lean UX helps you find the answers. Especially helpful during project research, design, and planning, this tool lets you quickly make product improvements and solve business problems, leading to a more customer-centric product. This template will let you create a Lean UX canvas structured around eight key elements: Business problem, Business outcome, Users and customers, User benefits, Solution ideas, Hypothesis, Assumptions, Experimentation.
Workflow Template
Works best for:
Project Management, Workflows
The digital world requires collaboration, and better collaboration leads to better results. A workflow is a project management tool that allows you to sketch out the various steps, resources, timeline and roles necessary to complete a project. It can be used on any multi-step project, whether it’s a business process or otherwise, and is ideal for plotting out the tangible actions you’ll need to take to achieve a goal and the order in which you need to complete those actions.
Elevator Pitch Template
Elevator Pitch Boards are concise and effective tools to showcase your idea and generate interest from stakeholders. It's an opportunity to receive valuable feedback and ensure that your proposal aligns with your target audience's needs.
Recruitment Strategy Roadmap
Works best for:
Roadmap, Planning, Mapping
The Recruitment Strategy Roadmap template helps organizations plan and execute their talent acquisition initiatives effectively. It provides a structured framework for identifying hiring needs, sourcing candidates, and evaluating recruitment channels. By aligning recruitment efforts with business objectives, organizations can attract and retain top talent, driving organizational growth and success.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.