Fly UX Customer Journey Map
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
The design is minimalistic and can be adopted to almost any brand, by changing the colors and the font. As you can see on the board, I added information as Goals, Behaviours, Context, Painpoints and highlighted a few ""statements"" from the users.
I used this map to define the high-level steps of booking a flight ticket until the payment process. The steps corresponds to the high level groupings in the Affinity Diagram I created on a workshop. The information is based on Usability tests, which were done on different Airline websites (AerLingus, Norwegian, Ryanair, Eurowings).
This template was created by Eva Huse Pedersen.
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Scenario Mapping Template
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Desk Research, Mapping, Product Management
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Customer Journey Mapping by Atlassian
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Customer Journey Map
Guidelines for Customer Journey Mapping.
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Desk Research, Product Management, Mapping
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Desk Research, Mapping
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The Customer Journey
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Customer Journey Map
A customer journey map is a visual overview of how users experience your products or business across multiple touchpoints.