Fishbone Diagram for Marketing
Fishbone Diagram is a very convenient visual tool that allows you to understand possible root causes of any current problem in your company and work out actions aimed at eliminating the most key of these causes.
Thanks to this tool, problem analysis becomes more systematic and takes less time. Also, unlike the 5 Whys method, all identified problems are clearly classified according to pre-defined categories of analysis, which eliminates the risk of their mutual intersections and a large number of tautologies.
Why to use our template
Our template is adapted to solve the current marketing and communication problems that you and your company face. That is, problems arising from the behavior of your brand's target audience and their perception of your products/services or the entire brand as a whole.
How to use this template
Collaborate with the team to develop the most accurate problem statement of the issue at hand. This statement will serve as a starting point for all further work and will largely determine its dynamics and effectiveness.
Within the categories identified as part of the framework, brainstorm the root causes (facts) that lead to the specified problem at the head of the fish. Outline possible solutions for them. If necessary, you can adjust the categories/make them more relevant to you and your company.
Choose the most promising solutions (actions), i.e. solutions that, in your opinion, have the greatest impact on solving the main problem indicated at the "head" of the fish. Describe which cause each solution addresses, who will be responsible for it, and what is the deadline for implementing it in real life. In other words, develop a possible action plan for the near future that allows you to improve the current situation with the brand and its perception.
This template was created by Mode Team.
Get started with this template right now.
Product tone of voice
Works best for:
Product Management, Planning
The Tone of Voice Workshop template helps product teams define and align on brand tone and messaging. By facilitating collaborative workshops, exploring brand personality traits, and defining tone guidelines, this template ensures consistent and impactful communication. With sections for identifying target audience personas, articulating brand values, and crafting messaging principles, it enables teams to create authentic and compelling brand voices. This template serves as a foundation for building strong brand identities and resonating with customers across all touchpoints.
Backlog Refinement with Jira Template
Works best for:
Agile, Backlog Refinement
The Backlog Refinement with Jira template in Miro improves collaboration among team members. It provides a visual and interactive space for teams to review, prioritize, and clarify upcoming work items together in real time. This collaborative approach ensures alignment on priorities and details, leading to a more organized and efficient workflow. The seamless integration with Jira automatically syncs all changes, reducing the need for manual updates and keeping both platforms up-to-date.
OKR Board for Product, UX and Engineering Teams
The OKR Board for Product, UX, and Engineering Teams template aligns cross-functional teams around common objectives using Objectives and Key Results (OKRs). By setting ambitious goals, defining measurable outcomes, and tracking progress collaboratively, this template fosters alignment and focus. With sections for defining team OKRs, prioritizing initiatives, and monitoring performance, it enables teams to work cohesively towards shared goals. This template serves as a catalyst for driving product innovation and delivering exceptional user experiences.
Product Hypothesis Canvas
Works best for:
Product Management, Planning
The Product Hypothesis Canvas template assists product teams in formulating and testing hypotheses effectively. By defining assumptions, success metrics, and validation experiments, this template guides teams through the hypothesis validation process. With sections for articulating problem statements, proposed solutions, and expected outcomes, it ensures that hypotheses are clear, testable, and aligned with strategic objectives. This template serves as a framework for hypothesis-driven product development, enabling teams to validate ideas and make data-informed decisions.
Team Meeting Agenda Template
Works best for:
Documentation, Team Meetings, Workshops
Making the time for your team is important to help you to make decisions, align on priorities, and move in the same direction together. Team meeting agendas help add a schedule and structure to your allocated time slot when you need to share information and collaborate with your team. They also allow your team to agree on goals, talking points, action items, and who will lead the next steps. Uninterrupted team meeting time with an agenda can help your team review progress against OKRs, share updates, discuss roadblocks, and brainstorm ideas.
Example Mapping Template
Works best for:
Product Management, Mapping, Diagrams
To update your product in valuable ways—to recognize problem areas, add features, and make needed improvements—you have to walk in your users’ shoes. Example mapping (or user story mapping) can give you that perspective by helping cross-functional teams identify how users behave in different situations. These user stories are ideal for helping organizations form a development plan for Sprint planning or define the minimum amount of features needed to be valuable to customers.