Fishbone Diagram for Marketing
Fishbone Diagram is a very convenient visual tool that allows you to understand possible root causes of any current problem in your company and work out actions aimed at eliminating the most key of these causes.
Thanks to this tool, problem analysis becomes more systematic and takes less time. Also, unlike the 5 Whys method, all identified problems are clearly classified according to pre-defined categories of analysis, which eliminates the risk of their mutual intersections and a large number of tautologies.
Why to use our template
Our template is adapted to solve the current marketing and communication problems that you and your company face. That is, problems arising from the behavior of your brand's target audience and their perception of your products/services or the entire brand as a whole.
How to use this template
Collaborate with the team to develop the most accurate problem statement of the issue at hand. This statement will serve as a starting point for all further work and will largely determine its dynamics and effectiveness.
Within the categories identified as part of the framework, brainstorm the root causes (facts) that lead to the specified problem at the head of the fish. Outline possible solutions for them. If necessary, you can adjust the categories/make them more relevant to you and your company.
Choose the most promising solutions (actions), i.e. solutions that, in your opinion, have the greatest impact on solving the main problem indicated at the "head" of the fish. Describe which cause each solution addresses, who will be responsible for it, and what is the deadline for implementing it in real life. In other words, develop a possible action plan for the near future that allows you to improve the current situation with the brand and its perception.
This template was created by Mode Team.
Get started with this template right now.
Product Positioning Template
Works best for:
Marketing, Product Management, Desk Research
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Bull's Eye Diagram Template
Works best for:
Diagrams, Project Management, Prioritization
When you’re a growing organization, every decision can feel like it has make-or-break consequences—which can lead to decision paralysis, an inability to prioritize, inefficient meetings, and even low morale. If that sounds like you, put a Bull’s Eye Diagram to work. True to its name, a Bull’s Eye Diagram uses a model of concentric circles to help companies establish priorities, make critical decisions, or discuss how to remove or overcome obstacles.
Product Management - Product Flow
Works best for:
Product Management, Planning
Product Management - Product Flow template enables product managers to visualize and streamline product development processes. By mapping out key stages, tasks, and dependencies, this template enhances workflow transparency and coordination. With features for identifying bottlenecks and optimizing resource allocation, it empowers teams to improve efficiency and accelerate product delivery. This template serves as a valuable tool for ensuring smooth product development and launch processes, ultimately driving better outcomes.
To-do List Template
Works best for:
Project Management, Education, Decision Making
A to-do list helps teams manage, organize, and prioritize their upcoming tasks. As a result, they can improve time management and streamline work operations. Using Miro’s to-do list template, teams create interactive, collaborative, and user-friendly task lists.
Product Roadmap Canvas Template
Works best for:
Roadmap, Mapping, Planning
The IASA - Product Roadmap Canvas template offers a holistic view of product development by integrating key elements such as customer needs, business goals, and technology requirements. By utilizing this canvas, teams can align their product strategy with market demands and ensure that development efforts are focused on delivering maximum value to customers.
Idea Funnel Backlog
Works best for:
Design, Brainstorming, Agile Workflows
An Idea Funnel Backlog enables you to visualize your backlog and restrict the number of backlogged items at the top. In doing sos, you can prioritize items on your list without having to engage in unnecessary meetings or create too much operational overhead. To use the Idea Funnel Backlog, break up the funnel into different phases or treat it like a roadmap. Use the Idea Funnel Backlog as a hybrid model that combines your roadmap and backlog into one easily digestible format.