Event Brief Template
Plan events like a pro and don't miss any detail with the Event Brief Template. Host successful events any time, anywhere.
About the Event Brief Template
The Event Brief Template helps you create a comprehensive overview of an event you are planning to run. What needs to be accomplished before the event? What stakeholders are involved? What is the budget? How do we know if you are making progress toward your goals? Writing an event brief allows you to answer these questions.
What is an Event Brief?
An event brief is where you gather a detailed description of an event. Prior to setting up an event, businesses and organizations create an event brief to serve as the scaffolding.
The typical event brief includes the purpose of the event, a timeline and important dates, a budget, attendee information, look and feel guidance, and venue preferences.
When to use the Event Brief Template
Use the Event Brief Template any time you are planning and executing an event. You might find it especially useful when working with a cross-functional team to plan an event.
Why is an event brief important?
Executing an event is a high-stakes project. For small companies, startups, individual business owners, and non-profits, an event might represent a considerable percentage of your overall resources. A well-organized event can bring in revenue, customers, clients, and good publicity. A poorly-organized event can mean wasted time and resources. For larger businesses and enterprise companies, events are your chance to showcase what the company can do. But news of an unsuccessful event is likely to travel fast.
How to use the Event Brief Template
For businesses and organizations, putting together an event is a high-stakes game. Events are expensive. If an event is well-planned and -executed, you can bring in more customers, clients, and revenue and generate positive publicity. If an event does not go as planned, then you risk burning resources, alienating customers, and igniting an embarrassing media firestorm. The event brief serves as a foundation for your event. Here is how you can use the template to plan and execute a successful event.
Step 1: Describe the event
To give your events team or agency a clear picture, it’s important to start with a detailed overview of the event. What does the event look and feel like? Who attends? What is the theme?
Step 2: Clarify your goals
Organizing an event costs time and resources, so it’s important to tie your event to an achievable goal. Are you hosting an event to raise awareness about your company’s product? Are you holding a fundraiser with a specific monetary goal in mind? Depending on your goal, the design agency or team will make different decisions about the layout, theme, look and feel, and other key elements.
Step 3: Lay out a budget and timeline
When thinking about the budget, it is helpful to ask how much you expect to spend per attendee. Are you going to serve food and drinks? What kind of venue are you renting? Where is the venue located? Will you need to have staff on-site? Plan your budget around your expected income from the event. If you are selling tickets, for instance, ask how many tickets you will need to sell to turn a profit, and at what price point.
Once you have an idea of your budget, sketch out a timeline. You will need to have a date for the event, of course, but establish some other important milestones along the way. For example, you might need to have a venue secured at least three months before the event, or you might need to select a caterer a month before the event.
Step 4: Profile your attendees
A networking dinner for sales executives will look and feel a lot different from your company’s end-of-year bash. That is why it’s crucial to include a detailed profile of your attendees.
Step 5: Include a look and feel guide
Your events team or agency will handle much of the event’s look and feel -- but to ensure the project is completed on-time and within budget, it can be helpful to include guidance on the event’s look and feel. Does your company or organization have colors or logos that you would like to use? Are you going for something elegant and classy, or fun and playful? Write a brief description that your events coordinator can reference throughout the planning process.
Why write an Event Brief?
Whether you are planning a fundraiser, holiday party, client appreciation dinner, or a charity ball, you will need to write an event brief. The event brief serves as a map for your events team, coordinator, or agency. It provides guidance on the event’s look and feel, your budget and timeline, the attendees, and other crucial information. Use an event brief to stay on track, define your goals, and assign stakeholders.
What are the contents of the event brief?
An event brief simplifies the complex process of planning an event and it contains clear goals, a timeline, a budget, attendee profiles, and ensures your venue looks and feels the way you imagined. Regardless of whether you are working with an events agency or an in-house events coordinator, it is important for everyone to be on the same page, for that reason creating an event brief with these components is important.
How do you write a brief description of an event?
There are many ways in which you can write a brief description of your event. In general, the golden rule is to be objective and give the tastiest information first so that people will want to attend your event. After the basic information such as address and event theme or topic, you can add headliners or featured speakers (if there are any), examples of activities, and close it on a positive note, or why this event is important. For writing your event description, you can use Miro’s customizable Event Summary Template.
Get started with this template right now.
Product Inception Canvas
Works best for:
Product Management, Planning
The Product Inception Canvas template facilitates collaborative sessions for defining product visions and strategies. By exploring product goals, user needs, and market opportunities, this template aligns teams around a shared vision. With sections for defining product features, prioritizing initiatives, and setting success criteria, it provides a structured framework for product inception. This template serves as a launchpad for innovative product ideas, guiding teams through the initial stages of product development and setting the foundation for success.
Flyer Maker Template
Works best for:
Design, Marketing
Whether it’s a client party or a nonprofit fundraiser, your event needs one key thing to be a smashing success: people to show up. That’s why promoting it is such an important part of the planning—and creating and sending a flyer is the first step. These single-page files will grab your guests’ attention and give them the key details, such as the time, date, and location (and if it’s a fundraiser, who/what the funds will benefit). This template will let you lay out text and customize a flyer design.
Parking Lot Matrix Template
Works best for:
Project Management, Ideation, Meetings
When the creative energy is flowing, a workshop or meeting will yield a lot of new ideas — but not all are on-topic or currently feasible. Roll them right onto a parking lot matrix, a simple, effective tool for separating the best ideas from those that are promising but could use more research or discussion. This template will let you easily make your own parking lot matrix, which will come in especially handy during long meetings (and when you have teammates who tend to go off-topic).
Marketing Funnel Template
Works best for:
Marketing, Strategy and Planning
The Marketing Funnel Template is a powerful tool for businesses and marketers to understand and capture the complexities of the customer journey. From the initial awareness stage to loyalty, this template helps visualize each step of the process, making it easier to formulate strategies and allocate resources. One of its most significant benefits is the ability to visualize marketing efforts, ensuring they align with each phase of the customer journey. This results in more targeted initiatives, better resource utilization, and, ultimately, improved conversion rates. The template is an invaluable asset that helps businesses stay organized and focused on their marketing goals.
Timeline Design
Works best for:
Timeline, Planning
The Timeline Design template is perfect for creating visually engaging timelines. It helps you showcase project milestones, deadlines, and important events in a clear and attractive format. Ideal for presentations and reports, this template ensures your timeline is both informative and visually appealing.
Sprint Planning Template
Works best for:
Agile, Sprint Planning
The Sprint Planning Template is a useful tool for agile teams to organize and conduct sprint planning sessions. It enhances team collaboration and communication by providing a clear visual layout of sprint goals, tasks, and timelines. The interactive design ensures team alignment toward sprint objectives, leading to effective teamwork. The template is a central hub for planning, discussion, and decision-making, creating a collaborative and productive environment.