Empathy Map Pro
Empathy maps are best used from the very beginning of the design process.
The mapping process can help synthesize research observations and reveal deeper insights about a user’s needs
Why Use Empathy Map?
Capture who a user or persona is. The empathy-mapping process helps distill and categorize your knowledge of the user into one place.
Communicate a user or persona to others: An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.
Collect data directly from the user. When empathy maps are filled in directly by users, they can act as a secondary data source and represent a starting point for a summary of the user session. Moreover, the interviewer may glean feelings and thoughts from the interviewee that otherwise would have remained hidden.
How does Empathy Map work?
Define the persona of target users and put into center of map, then fill all the 6 boxes accordingly.
Say & Do: Anything the customer might say out loud to other people and action they will do about a problem they are trying to solve.
Think & Feel: How you empathize with your customer, note down what the customer is most likely feeling.
Hear: Everything that your customer hears others saying. It’s a great way to identify the community that they live in.
See: What a customer sees in their immediate environment. This also includes what customers are reading or watching, and what they see others doing.
Pain: All of the pains that your customer might have that your product or service would solve.
Gain: What a customer would gain by using your product or service. How would it make their life better?
This template was created by Indra Kusuma.
Get started with this template right now.
Storyboard for Animation Template
Works best for:
Storyboard
The Storyboard for Animation template offers a structured approach to visualizing your animation from start to finish. With sections for scenes, actions, audio, and technical details, this template supports every stage of animation production. Perfect for animators and creatives, it enhances collaboration, ensures consistency, and brings your animated vision to life with clarity and precision.
Design Brief Template
Works best for:
Design, Marketing, UX Design
For a design to be successful, let alone to be great, design agencies and teams have to know the project’s goals, timelines, budget, and scope. In other words, design takes a strategic process—and that starts with a design brief. This helpful template will empower you to create a brief that builds alignment and clear communication between your business and your design agency. It’s the foundation of any creative project, and a single source of truth that teams can refer to all along the way.
Cluster Analysis Template
Works best for:
Design
When you're working with others, you might encounter situations where there's too much information to handle, or you're unsure about the direction to take. In such cases, using the Cluster Analysis Template can be helpful. It allows you to group similar items together and make sense of them, whether feedback or creative ideas. This method is straightforward and provides clarity amidst confusion.
Service Blueprint [Research]
Works best for:
Research & Design
A Service Blueprint is a diagram that displays the service's entire process, including people, objects, tasks, time, and processes.
Empathy Map by Invoke
Works best for:
Market Research, Research & Design
The Empathy Map template is perfect for understanding user behavior and motivations. It helps teams capture insights into what users think, feel, and do, ensuring your designs meet their needs. Ideal for UX and product teams.
Lotus Diagram Template
Works best for:
UX Design, Ideation, Diagrams
Even creative thinkers occasionally need help getting their creative juices flowing. That's where a lotus diagram comes in. It'll empower you to run smoother, more effective brainstorming sessions. This creative-thinking technique explores ideas by putting the main idea at the diagram center and ancillary concepts in the surrounding boxes. This template gives you an easy way to create Lotus Diagrams for brainstorms, as well as an infinite canvas for the endless ideas generated.