Empathy Map Pro
Empathy maps are best used from the very beginning of the design process.
The mapping process can help synthesize research observations and reveal deeper insights about a user’s needs
Why Use Empathy Map?
Capture who a user or persona is. The empathy-mapping process helps distill and categorize your knowledge of the user into one place.
Communicate a user or persona to others: An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.
Collect data directly from the user. When empathy maps are filled in directly by users, they can act as a secondary data source and represent a starting point for a summary of the user session. Moreover, the interviewer may glean feelings and thoughts from the interviewee that otherwise would have remained hidden.
How does Empathy Map work?
Define the persona of target users and put into center of map, then fill all the 6 boxes accordingly.
Say & Do: Anything the customer might say out loud to other people and action they will do about a problem they are trying to solve.
Think & Feel: How you empathize with your customer, note down what the customer is most likely feeling.
Hear: Everything that your customer hears others saying. It’s a great way to identify the community that they live in.
See: What a customer sees in their immediate environment. This also includes what customers are reading or watching, and what they see others doing.
Pain: All of the pains that your customer might have that your product or service would solve.
Gain: What a customer would gain by using your product or service. How would it make their life better?
This template was created by Indra Kusuma.
Get started with this template right now.
Empathy Mapping With AI Assistance
Works best for:
Research & Design, Market Research
Empathy Mapping AI Assistance template combines traditional empathy mapping with AI insights. This innovative approach helps you understand user needs by integrating data-driven insights with human empathy. Use this template to enhance your product development process and create more personalized user experiences.
Service Blueprint With AI
Works best for:
Research & Design
Integrate AI into your service design with the Service Blueprint With AI template. This tool helps you map out service processes and identify opportunities for AI enhancement. Use it to visualize interactions, streamline workflows, and improve customer experiences with AI-driven solutions. Perfect for teams looking to innovate and optimize services using advanced technology.
Empathy Map by Axelle Vanquaillie
Works best for:
Market Research, Research & Design
Empathy Mapping template is a valuable tool for gaining deep insights into user experiences. It helps you understand their motivations and challenges, ensuring your products address real needs. Ideal for UX researchers and designers.
Empathy Mapping by Atlassian
Works best for:
Market Research, Research & Design
Atlassian Empathy Mapping is designed to help teams understand user perspectives. By mapping out user experiences, you can identify pain points and opportunities for improvement. This template is ideal for collaborative workshops and user research.
Infographic Template
Works best for:
Marketing, Desk Research, Documentation
As we bet you’ve experienced, data can get pretty dense and dry. But you need it to be compelling, memorable, and understandable. The solution? Infographics. These are tools that let you present information in a visually striking way and turn quantitative or qualitative data into stories that engage and resonate. Whoever you’ll be presenting to — customers, donors, or your own internal teams — our template will let you design an infographic that combines text and visuals to break down even the most complicated data.
BPM
Works best for:
Diagramming
The BPM (Business Process Management) template is a visual tool for modeling, analyzing, and optimizing business processes. It provides a structured framework for documenting process flows, identifying bottlenecks, and improving efficiency. This template enables organizations to streamline operations, enhance productivity, and drive business performance. By promoting process transparency and agility, the BPM template empowers teams to achieve operational excellence and deliver value to stakeholders.