Empathy Map by Lucie Agolini
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
The map creates a visual representation of your audience's perspective, which is a super useful way to inform product development, communication strategies, and user experiences.
For who and for when?
Product Teams typically create Empathy Maps during the research and design phase in order to gather insights and develop empathy for the user.UX Designers and Marketers use the overview to inform and validate their work. By putting ourselves in the shoes of the customer, we can better validate whether our work is meeting hte mark.---
Why use this template?
Gets you inside your audience's head
A visual representation of your audience's perspective
Build empathy and a deeper understanding of your audience
Create better products and experiences that truly resonate
This template was created by Lucie Agolini.
Get started with this template right now.
Design Critique Template
Works best for:
UX Design
If you are a designer or part of a design team, a design critique session is one of the best ways to get actionable feedback and improve your design thought process. Use the Design Critique Template to guide you and your team through the session and make sure your design solutions reach the desired outcomes.
Journey Map To Plot the Customer Experience
Works best for:
Customer Journey Map
A journey is a tool to map out the customer experience of (a part of) your product/service in a visual way.
5E Service Blueprint
Works best for:
Research & Design
Enhance your service design with the 5E Service Blueprint template. This tool helps you visualize the five key stages of the customer journey: Entice, Enter, Engage, Exit, and Extend. Use it to map out touchpoints, identify pain points, and optimize the overall service experience. Ideal for creating a comprehensive view of customer interactions and improving service delivery at every stage.
Pet Sitting App Wireframe Template
Works best for:
Wireframes, UX, Design
Kick off your next app design project with the Pet Sitting App Wireframe template. This template includes multiple low-fidelity app design screens, providing everything you need to quickly and easily craft a pet sitting app.
Storyboard for Educational Purposes Template
Works best for:
Storyboard
The Storyboard for Educational Purposes template streamlines course creation by organizing content into scripts, screen text, and production notes. This template fosters collaboration among instructional designers and stakeholders, ensuring effective and engaging training modules. Perfect for educators and trainers, it enhances clarity, collects feedback, and improves overall learning outcomes by making content creation systematic and transparent.
AI-Enhanced Empathy Map
Works best for:
Market Research, Research & Design
AI Enhanced Empathy Map combines traditional empathy mapping with AI insights. This innovative template helps you gather and analyze user data, leading to more accurate and personalized user experiences. Ideal for product development teams using AI.