Empathy Map by Lucie Agolini
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
The map creates a visual representation of your audience's perspective, which is a super useful way to inform product development, communication strategies, and user experiences.
For who and for when?
Product Teams typically create Empathy Maps during the research and design phase in order to gather insights and develop empathy for the user.UX Designers and Marketers use the overview to inform and validate their work. By putting ourselves in the shoes of the customer, we can better validate whether our work is meeting hte mark.---
Why use this template?
Gets you inside your audience's head
A visual representation of your audience's perspective
Build empathy and a deeper understanding of your audience
Create better products and experiences that truly resonate
This template was created by Lucie Agolini.
Get started with this template right now.
In-Context Interviews Template
Works best for:
UX , Design, Design Thinking
The In-Context Interview Template helps you observe individuals in their natural habitat and is an effective method to gain a deeper understanding of their behavior and experiences. To achieve this, it is important to observe both their words and actions. Conducting an interview in their natural environment allows for real-time exploration of their experiences. While remote and online interviews are possible, synchronous engagement is preferred as it yields better results. The objective of this approach is to fully immerse oneself in the world of those who possess extensive knowledge about the subject being studied, thereby preventing the formation of inaccurate assumptions. Overall, using the in-context approach provides several benefits for gaining a more accurate understanding of individuals and their experiences.
Experience Mapping Template
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Empathy Map Template by Jeshua MacDonald
Works best for:
Market Research, Research & Design
The Empathy Map template is essential for anyone looking to understand their audience better. It helps you gather insights into user thoughts and behaviors, allowing you to design more user-centered products and services. Perfect for UX designers and marketers.
Official 5-Day Design Sprint
Works best for:
Design, Desk Research, Sprint Planning
The goal of a Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist. Steph Cruchon of Design Sprint created this template for Miro in collaboration with design sprint gurus at Google. This Design Sprint template is designed specifically for remote sprints so you can run productive and efficient sprints with colleagues around the world.
Basic Storyboard Template
Works best for:
Storyboard
The Basic Storyboard template helps visualize and plan creative projects by breaking down scenes into manageable parts. With spaces for visuals, dialogue, audio, and notes, it ensures clarity and organization. Perfect for teams in film, animation, or presentations, this template enhances communication and saves time by providing a structured format to plan, review, and refine your project’s narrative and flow.
AI-Enhanced Empathy Map
Works best for:
Market Research, Research & Design
AI Enhanced Empathy Map combines traditional empathy mapping with AI insights. This innovative template helps you gather and analyze user data, leading to more accurate and personalized user experiences. Ideal for product development teams using AI.