Elevator Pitch Template
Come together as a team and create a powerful Elevator Pitch with Miro’s template. Move projects forward and get your product idea funded with a killer storyline.
About the Elevator Pitch Template
Fabric Group, a software development consultancy, designed this Elevator Pitch Template to help teams understand how to craft a winning elevator pitch. This template has a step-by-step guide, so you and your team can collaboratively come up with a killer elevator pitch for your project or product.
What’s the Elevator Pitch Template?
The Elevator Pitch Template consists of frames containing instructions on running an elevator pitch workshop with your team. An elevator pitch is a persuasive short description of your idea, project, or product. An elevator pitch succinctly communicates all the benefits and strengths of your product idea, so you can spark investors’ and stakeholders’ interests.
If you are a product owner, UX designer, business analyst, strategist, or marketer, getting buy-in for your projects becomes easier when you define your product’s nature. When you create an elevator pitch, you’ll uncover these key elements:
Target users
Users needs
Product name
Product category
Key product benefit
Competitors
Key differentiators
The elevator pitch will look like this:
For (target audience) who (audience needs), the (product/service) is a (product category) that (benefit for the user) unlike (name competitors) our product (describe what the product does better).
Take a look at this elevator pitch example from Nintendo Wii:
For parents with young families, who are scared by traditional game consoles, the Nintendo Wii is a family entertainment system that lets families play together. Unlike the Xbox and PS3, which have complicated joysticks, our product uses a natural gesture-based approach to gaming that lets the whole family play.
Benefits of the Elevator Pitch Template
This elevator pitch workshop helps teams to gather ideas and validate assumptions about a new product.
This template brings a common understanding and alignment amongst teams, defining what the product is and who it is for.
At the end of this workshop, you will have your elevator pitch to present to stakeholders and pitch presentations.
How do you make an elevator pitch?
The Elevator Pitch Template has a step-by-step guide on how to run a workshop to craft the perfect elevator pitch.
Before starting, pay attention to the following instructions on the template:
Plan in advance.
Adapt the workshop to your needs.
Set clear rules and expectations.
Change the elevator pitch guidelines, if needed.
Facilitating an elevator pitch workshop:
Brainstorm ideas and add them to each row of the template.
Cluster similar ideas and themes.
Dot vote findings so you can rank the best ideas per user type.
Repeat this process until you finish the board frame working spaces.
Once you have your ideas in place, set up break out rooms and ask participants to come up with the final elevator pitch. In the end, come together as a group and discuss which elevator pitch suits your product best.
What does a good elevator pitch include?
There are a few things that a good elevator pitch should have: it must be short, take no more than 60 seconds to be read, easy to understand, have an interesting hook and convince the audience why they should use your product instead of the competitor. Remember, the elevator pitch should be enticing, and it’s the first time most people are hearing about your product, make a good first impression!
What are the 7 steps to making an elevator pitch?
The elevator pitch contains seven sections explaining your product or service briefly: who is it for, their needs, your product name, your product category, the key benefit, your direct competitors, and why you are better than them. After you come up with the answer to these sections, you can craft your elevator pitch and present it to stakeholders.
Get started with this template right now.
REAN Template
Works best for:
Marketing, Strategic Planning, Meetings
First introduced in Cult of Analytics, the REAN model is used to measure and understand the efficacy of marketing efforts. REAN stands for Reach, Engage, Activate, and Nurture, the main stages a marketer’s audiences experience during a typical journey. The REAN model helps marketing teams develop useful KPIs that can help capture how well their marketing or ad campaigns are working. Many teams rely on the REAN model because it is adaptable to a variety of marketing efforts, including planning measurement frameworks, setting goals, deciding on objectives, and mapping digital marketing channels.
Empathy Map by Pino de Francesco
Works best for:
Research & Design, Market Research
The Empathy Map template helps you understand your users' needs, behaviors, and experiences. By visualizing what users think, feel, see, hear, and do, you can gain deep insights into their motivations and pain points. This template is essential for creating user-centered designs and improving customer experiences.
Objectives and Key Results (OKRs) Template
Works best for:
Leadership, Strategic Planning, Project Planning
Clarity, focus, and structure — those are the key ingredients to feeling confident in your company’s directions and decisions, and an OKR framework is designed to give them to you. Working on two main levels — strategic and operational — OKRs (short for objectives and key results) help an organization’s leaders determine the strategic objectives and define quarterly key results, which are then connected to initiatives. That’s how OKRs empower teams to focus on solving the most pressing organizational problems they face.
Floor Plan Template
Works best for:
Operations, Workshops
Maybe you’re planning a big occasion or event. Or maybe you’re arranging seating structures and traffic flows that are more permanent. Either way, creating a floor plan—an overhead scaled diagram of the space—is equal parts functional and fun. This template will let you visualize how people will move about the space and know quickly if the space will do what you need, before you commit time, money, or resources. And you’ll be able to get as detailed as you want—finding the right measurements and dimensions, and adding or removing appliances and furniture.
Ansoff Matrix Template
Works best for:
Leadership, Operations, Strategic Planning
Keep growing. Keep scaling. Keep finding those new opportunities in new markets—and creative new ways to reach customers there. Sound like your approach? Then this template might be a great fit. An Ansoff Matrix (aka, a product or market expansion grid) is broken into four potential growth strategies: Market Penetration, Market Development, Product Development, and Diversification. When you go through each section with your team, you’ll get a clear view of your options going forward and the potential risks and rewards of each.
Design Brief Template
Works best for:
Design, Marketing, UX Design
For a design to be successful, let alone to be great, design agencies and teams have to know the project’s goals, timelines, budget, and scope. In other words, design takes a strategic process—and that starts with a design brief. This helpful template will empower you to create a brief that builds alignment and clear communication between your business and your design agency. It’s the foundation of any creative project, and a single source of truth that teams can refer to all along the way.