Digital Marketing Plan Template
From top-of-the-funnel awareness to bottom-of-the-funnel conversion, explore strategic insights across key channels such as content, SEO, paid acquisition, social media, and email marketing with the digital marketing plan template.
About the Digital Marketing Plan Template
The digital marketing plan template is a comprehensive guide to help you create successful digital marketing strategies. With its well-organized structure, this template simplifies the complexities of online marketing and breaks down your strategy into key areas.
Top of the funnel: Build awareness and attract potential customers.
Middle of the funnel: Deepen engagement and foster relationships.
Bottom of the funnel: Focus on conversion and retention.
Within these funnel stages, the template contains various marketing channels, providing a holistic approach to your strategy:
Content Marketing: Create high-quality, engaging content to captivate your target audience.
Search Engine Optimization (SEO): Optimize your online presence to improve your website's visibility on search engines.
Paid Acquisition: Invest in paid advertising channels strategically to drive traffic and increase conversions.
Social Media Marketing: Use social media platforms to connect with your target audience and build brand awareness.
Email Marketing: Develop effective email campaigns to nurture leads and maintain strong customer relationships.
Each section is designed meticulously to ensure a thorough exploration of critical elements, empowering the creation of an impactful digital marketing plan.
How to use the digital marketing plan template in Miro
When creating a digital marketing plan using Miro, there are several steps to follow:
Step 1: Edit the template
Each section of the template is editable. Double-click the fields to make changes that fit your unique business goals and objectives. You can update the text, add or remove fields, and customize it to make it your own.
Step 2: Expand sections with one click If you need more space for details, simply double-click on any table or section. This action expands the template, giving you more room to input your insights and plans. It's an easy way to accommodate the specific requirements of your strategy.
Step 3: Add context You can integrate other artifacts into your Miro board to enrich your strategy. This could include market research findings, competitor analyses, or creative assets. Drag and drop these elements onto the board to provide more context and ensure a comprehensive view of your entire marketing ecosystem.
Step 4: Collaborate with your team Miro is designed for collaboration. Share your board with team members, allowing them to contribute to the digital marketing plan. Whether your team is in the same room or scattered across the globe, Miro provides a centralized space for everyone to collaborate in real time.
Step 5: Update as needed As your digital marketing plan evolves, easily update the template with new insights or changes, ensuring your strategy remains dynamic and effective.
Why should you use a digital marketing plan template?
Here are some of the benefits that our template offers:
Clarity and focus: Our digital marketing plan template helps you articulate your goals clearly, ensuring your team is aligned with the overarching strategy.
Efficiency: Save time and resources by following a structured approach covering all digital marketing aspects.
Consistency: Maintain a consistent brand image across different channels and stages of the customer journey.
Measurable results: Set measurable KPIs and track your progress over time, allowing for data-driven adjustments to your strategy.
Collaboration: Foster collaboration among team members by providing a centralized space for planning and execution.
Discover more marketing plan examples and supercharge your marketing efforts.
Can I customize the template to suit my unique business needs?
The template is fully editable, allowing you to tailor it to your goals and requirements.
How do I expand the template to include more details?
Double-click on any table or section to expand it, providing additional space for your insights and plans.
Can I integrate other documents or assets into the Miro board?
Yes, Miro allows you to seamlessly add artifacts such as market research, competitor analyses, and creative assets for a comprehensive view.
Get started with this template right now.
Editorial Calendar Template
Works best for:
Marketing, Strategic Planning, Project Planning
If your company is like most, content is a big thing. You create more of it (and a lot faster) than you create almost anything else. It includes blogs, newsletters, social media posts, ads, and more—and it requires ideating, writing, editing, and publishing. That’s why every content team needs an editorial calendar. The template will let you easily create a calendar that empowers your team to plan strategically, keep things organized (by content type, writer, channel, and delivery date), and finalize/post all content on schedule.
Newsletter Template
Works best for:
Design, Marketing, Desk Research
Using a newsletter template allows you to create a structured and eye-catching newsletter for your subscribers. Add images, text, a call-to-action, and anything else that’ll keep your audience engaged. Take a look at Miro’s newsletter template to start creating unique and distinctive emails today.
Strategy Map Template
Works best for:
Leadership, Strategic Planning, Mapping
How do your individual or team goals relate to an organization’s overall strategy? A Strategy Map is a stylized picture of your organization’s strategy and objectives. It’s powerful because it provides a clear visual guide to how these various elements work together. Strategy Maps can help align various different team goals with the overall strategy and mission. With the Strategy Map in place, teams can create set actionable, relevant KPIs. Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, which is a strategic planning tool for setting overall team goals.
Use Case Diagram Template
Works best for:
Marketing, Market Research, Diagrams
A use case diagram is a visual tool that helps you analyze the relationships between personas and use cases. Use case diagrams typically depict the expected behavior of the system: what will happen and when. A use case diagram is helpful because it allows you to design a system from the perspective of the end user. It’s a valuable tool for communicating your desired system behavior in the language of the user, by specifying all externally visible system behavior.
Target Audience Template
Works best for:
Marketing, Desk Research, Prioritization
Understanding your target audience is vital to business success. How can you market yourself effectively if you don’t know who you’re targeting? Using the Target Audience template, you can review valuable data about who your customers are and what they want from your product or service.
Social Media Calendar Template
Works best for:
Project Planning, Marketing
Most businesses have a social media presence, but many of them aren’t using social media as a competitive differentiator. The Social Media Calendar template allows you to plan, schedule, and craft posts for LinkedIn, Twitter, Facebook, Instagram, and Pinterest, so you can leverage social media as a strategic tool to promote your brand. Use the Social Media Calendar template to plan out your social content a week, month, or quarter in advance. Collaborate with the marketing team, prepare for product launches and major initiatives, and share draft social posts.