Customer Journey Mapping Template Pack
Use this template to easily create customer journey maps for projects of all kinds.
Trusted by 65M+ users and leading companies
About the Customer Journey Mapping Template Pack
Creating an effective customer journey map can be a daunting task, especially if you're starting from scratch. To streamline this process and ensure that you're covering all essential aspects of the customer journey, using a customer journey map template pack can be incredibly beneficial. This template pack is designed to help businesses of all sizes build more detailed and impactful customer experiences efficiently.
Key features of the customer journey map template pack
Pre-designed frameworks: Each template in the pack has a pre-designed framework outlining typical customer journey stages. These frameworks save time and ensure no critical touchpoints or stages are overlooked.
Customizable elements: The templates are fully customizable, allowing you to tailor each aspect of the journey to fit your customer personas' unique needs and behaviors. Whether you need to add extra steps, adjust the path based on customer feedback, or highlight specific areas for improvement, these templates adapt to your requirements.
Built-in guidance: Often, the template pack includes helpful tips and best practices for each stage of the journey. This guidance can be invaluable for teams new to customer journey mapping or looking to refine their existing strategies.
Visual consistency: With professionally designed templates, you maintain visual consistency across all your journey maps. This not only makes your maps easier to understand and present but also enhances team and stakeholder communication.
Scalability: As your business grows and evolves, your customer journey maps should evolve too. The template pack is scalable, making it easy to update your maps or create new ones as you expand your market, introduce new products, or enter new customer segments.
How to use the customer journey mapping template pack
This template breaks down the work you will need to do to create an effective CJM. Each week there are three main tasks and a supporting meeting. Under each week, you'll see three trios: Task, Meeting, Template, and a corresponding working area with blank versions to work in.
Here’s what you will find in the template pack:
Week 1:
Align the scope of a project plan where you can lay out the full project overview
Understand the stakeholders with the stakeholder map template to work on RACI models
Set workflows with the project timeline to manage and track deliverables
Week 2:
Schedule interviews and begin conducting user research
Compile and review data, making notes and assessing feedback
Begin building personas together with your team
Week 3:
Review insights and build on your user personas
Use the data and insights uncovered to create a complete customer journey map
How the customer journey map template pack helps you build better experiences
By leveraging the customer journey map template pack, you can build better customer experiences with confidence. Here’s how:
Efficiency: Jumpstart your mapping process with templates that are ready to go. Spend less time on setup and more time on analysis and refinement.
Accuracy: Ensure that every customer touchpoint is considered and mapped accurately, reducing the risk of missing critical interactions that could affect customer satisfaction.
Collaboration: Templates designed for teamwork encourage collaboration. Teams can work together seamlessly, from marketing to customer service, ensuring that all perspectives are considered and the customer experience is cohesive.
Strategic insight: With a comprehensive view provided by a well-constructed template, you can more easily identify pain points and opportunities for enhancement. Strategic insights gained from detailed analysis can lead to impactful changes that significantly improve the customer journey.
Customer-centric focus: The template pack keeps you focused on the customer’s needs and expectations, helping you design experiences that truly resonate. This customer-centric approach is key to increasing satisfaction, loyalty, and advocacy.
Using a Customer Journey Map Template Pack simplifies the mapping process and enhances the quality of your customer insights. This strategic tool supports your efforts to deliver exceptional customer experiences that are both memorable and rewarding. Whether you're refining an existing journey or starting a new mapping project, the template pack is an invaluable resource for achieving deeper customer engagement and sustained business growth.
Miro's customer journey mapping template pack free?
Yes, the CJM template pack is 100% free. Once you sign up for Miro, you can access the template and all collaborative features.
How do I create a customer journey map in Miro?
You can either create a customer journey map from scratch or use one of our ready-made templates to guide you. We know you and your team have unique needs, and that’s why Miro has an extensive set of tools where you can draw and build a CJM intuitively and with no prior design experience.
Get started with this template right now.
Euler Diagram Template
Works best for:
Business Management, Operations, Diagrams
Euler diagrams are valuable for showing different relationships between subjects by representing them with circles or "cells." Euler diagrams are frequently used in IT systems to show how objects relate to one another and how they interact. However, you can use them for any sort of explanation that needs to show connections.
App Wireframe Template
Works best for:
UX Design, Wireframes
Ready to start building an app? Don’t just imagine how it will function and how users will interact with it—let a wireframe show you. Wireframing is a technique for creating a basic layout of each screen. When you wireframe, ideally early in the process, you’ll gain an understanding of what each screen will accomplish and get buy-in from important stakeholders—all before adding the design and content, which will save you time and money. And by thinking of things in terms of a user’s journey, you’ll deliver a more compelling, successful experience.
Product Development Roadmap Template
Works best for:
Product Management, Software Development, Roadmaps
Product development roadmaps cover everything your team needs to achieve when delivering a product from concept to market launch. Your product development roadmap is also a team alignment tool that offers guidance and leadership to help your team focus on balancing product innovation and meeting your customer’s needs. Investing time in creating a roadmap focused on your product development phases helps your team communicate a vision to business leaders, designers, developers, project managers, marketers, and anyone else who influences meeting team goals.
UML Communication Diagram Template
Works best for:
Software Development, Mapping, Diagrams
Most modern programs consist of many moving parts working to a precise set of instructions. With a communication diagram, you can visualize exactly how those parts work together, giving you a clearer understanding of your program as a whole. What’s more, the diagram leaves spaces for expanding the network of relationships as your product grows and evolves. A communication diagram is a vital tool in any software designer’s arsenal.
RICE Prioritization Template
Works best for:
Project Management, Strategic Planning, Prioritization
Teams use the RICE framework to prioritize the best course of action for their business. Using the model, you assign a RICE score to different ideas and tasks. This score tells you whether that item is something to prioritize. As a result, you make better-informed decisions about growing your business.
Entity Relationship Diagram Template
Works best for:
Flowcharts, Strategic Planning, Diagrams
Sometimes the most important relationships in business are the internal ones—between the teams, entities, and actors within a system. An entity relationship diagram (ERD) is a structural diagram that will help you visualize and understand the many complex connections between different roles. When will an ERD come in handy? It’s a great tool to have for educating and onboarding new employees or members of a team, and our template makes it so easy to customize according to your unique needs.