Competitive Analysis Template
Get a leading edge over the competition by using the competitor analysis template. Identify the other companies you're competing with and how your product or service compares.
Trusted by 65M+ users and leading companies
About the Competitive Analysis Template
The competitive analysis template is where you will analyze and evaluate the competitive landscape for products, services, and companies.
With a simple competitive analysis template, you will be able to answer these questions:
Who are the other companies you’re competing with?
How does your product or service compare?
What makes you stand out?
What are your competitors doing well that you can learn from?
The benefits of the competitive analysis template
When you use a competitive landscape template, you will gain knowledge that can inform your product, marketing, sales strategies, and potentially your business strategy for the future.
By conducting a competitor analysis, you can learn about the market, what’s working and not working for your customers or potential customers, and where there are areas of opportunity for your company.
When you use Miro’s competitive analysis template, you will be able to see everything in one shared space, where you can easily make notes, add stickies, and invite your team to collaborate in real-time or asynchronously.
How to use the competitive analysis template
There are many different competitive analysis examples, and you may want to perform one for each use case. For instance, you can do one for your digital marketing strategy, one for your website, and one for in-person events, to name just a few.
You may want to make adjustments to the competitive analysis template depending on the specific use case, but here are a few common elements you will have in all of them:
Step 1: Start by filling out your company information.
You may wish to include some high-level information about your company, such as your mission, values, value proposition, etc., as well as an overview of your main competitors.
The competitors you list here will often be your direct competitors who offer a comparable product or service.
Step 2: Describe your product/service information.
This can include various price points of your main offerings and your channels to acquire new customers. If you know this information about your competitors, you can list it here, too.
Step 3: Gather information about the market.
This may include your percentage of market share (and the respective percentages of the competitors you’ve listed), your competitors’ social media and web presence, and how your company is positioned in the market.
Step 4: Perform a SWOT analysis.
Determine your strengths, weaknesses, opportunities, and threats in comparison with the competitors you’ve identified.
Step 5: Define your competitive advantage.
With all the information you’ve gathered in the previous steps, you can now define your competitive advantage.
What areas separate you from the competition, and how can you continue to make the most of them?
Can I customize the template to include additional competitors or specific criteria?
The template can be tailored to your specific needs by allowing you to add more competitors or criteria relevant to your industry or market. This customization feature enables you to create a highly valuable competitor analysis report that is relevant to your business needs.
How frequently should I update the competitive analysis using this template?
To stay competitive in your industry, it is crucial to continuously monitor your competition. The competitive analysis process should be ongoing, and your template should be updated regularly to ensure you have the most accurate and up-to-date information. At a minimum, you should aim to update the competitive landscape template once a year, but it's important to also update it when there are any significant changes in your industry or market. By doing so, you can identify emerging trends or threats and make informed decisions to stay ahead of the competition.
Is there a recommended format for presenting the information within the template?
There is no specific format for presenting the information within the template. However, presenting the information clearly and concisely is always good practice, using headings and subheadings wherever necessary. Consider using bullet points or numbered lists to make the information more readable. Ultimately, the format you choose will depend on the type of information you're presenting and the intended audience.
Get started with this template right now.
Editorial Calendar Template
Works best for:
Marketing, Strategic Planning, Project Planning
If your company is like most, content is a big thing. You create more of it (and a lot faster) than you create almost anything else. It includes blogs, newsletters, social media posts, ads, and more—and it requires ideating, writing, editing, and publishing. That’s why every content team needs an editorial calendar. The template will let you easily create a calendar that empowers your team to plan strategically, keep things organized (by content type, writer, channel, and delivery date), and finalize/post all content on schedule.
Media Planning Template
Works best for:
Planning, Strategy, Marketing
The Media Planning Template is a comprehensive tool that helps professionals navigate the complexities of media strategy and event orchestration. This template provides a structured framework that includes event details such as date, location, and description, a systematic countdown to the event, a breakdown of various media types and channels, and key milestones to track week-by-week progress. One of the benefits of using this template is its user-friendly layout, which simplifies the planning process and ensures that every crucial aspect of a media event or campaign is visually represented and easily accessible. This promotes efficiency and helps to ensure that every critical detail is noticed.
3 Horizons of Growth Template
Works best for:
Leadership, Strategic Planning, Project Planning
Featured in The Alchemy of Growth, this model gives ambitious companies a way to balance the present and the future—in other words, what’s working in the existing business and what emerging, possibly-profitable growth opportunities lie ahead. Then teams across the organization can make sure that their projects map to and support the organization’s goals. The 3 Horizons of Growth model is also a powerful way to foster a culture of innovation—one that values and depends on experimentation and iteration—and to identify opportunities for new business.
SWOT Analysis Template
Works best for:
Decision Making, Strategic Planning, Prioritization
When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis helps you hone in on key factors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends. Conduct a SWOT analysis whenever you want to explore opportunities for new businesses and products, decide the best way to launch a product, unlock your company’s potential, or use your strengths to develop opportunities.
Social Media Strategy Template
Works best for:
Marketing, Social Media
The Social Media Strategy Template streamlines planning, fosters efficiency and collaboration, and enables quick adjustments and optimizations to your social media campaigns. With its adaptability, you can customize the template to meet your campaign needs and respond to changing social media trends.
Idea Funnel Backlog
Works best for:
Design, Brainstorming, Agile Workflows
An Idea Funnel Backlog enables you to visualize your backlog and restrict the number of backlogged items at the top. In doing sos, you can prioritize items on your list without having to engage in unnecessary meetings or create too much operational overhead. To use the Idea Funnel Backlog, break up the funnel into different phases or treat it like a roadmap. Use the Idea Funnel Backlog as a hybrid model that combines your roadmap and backlog into one easily digestible format.