Brand Positioning Template
Define your brand's values, and unique offerings, and align with audience needs to stand out in a competitive landscape with the brand positioning template.
About the Brand Positioning Template
Brand positioning is crucial to any business strategy, as it determines how a brand is perceived in the market. It's vital for businesses to clearly communicate their unique value proposition, align with customer expectations, and differentiate themselves from competitors. To achieve this, the brand positioning template is an essential tool. This template helps to simplify and arrange key brand elements into a cohesive strategy.
The template is structured in three main areas:
Brand Values: Refers to the core principles and beliefs that shape a brand's identity and ethos. These values guide the brand's actions and communications.
Competitive offering: Refers to the unique benefits or features that differentiate a brand from its competitors. This could be anything from product quality, innovative technology, and customer service excellence to pricing strategies.
Audience needs: Focuses on understanding and addressing the target audience's specific requirements, desires, and pain points. By aligning a brand's offerings with the audience's needs, a business can create more meaningful and impactful connections with its customers.
How to use the brand positioning template in Miro
Using the brand positioning template in Miro is straightforward and user-friendly. Here's a step-by-step guide to make the most of this template:
Begin filling in each template section, starting with Brand Values, moving to Competitive Offerings, and finally addressing Audience Needs.
The template is highly customizable. You can easily edit text, add or remove sections, and change the layout to suit your specific needs.
Expand the template by adding more shapes, text boxes, and connector lines to illustrate relationships or highlight key points.
Integrate other artifacts, such as images, documents, or links, directly onto your Miro board. This adds context and depth to your brand positioning strategy, making it more comprehensive and visually engaging.
Why should you use a brand positioning template?
There are several key benefits to using a brand positioning template:
Clarity and focus: It helps clearly define and communicate your brand's essence, ensuring consistency across all marketing efforts.
Competitive edge: You can differentiate your brand in the market by identifying and articulating your unique competitive offering.
Customer alignment: Understanding and addressing audience needs ensures your brand resonates with your target market, fostering loyalty and engagement.
Strategic decision-making: A well-defined brand positioning guides business decisions, from product development to marketing strategies.
Measurement and improvement: The brand positioning template provides a framework for evaluating brand performance and identifying areas for improvement.
Can I use the brand positioning template for any type of business?
The template is adaptable and can be adjusted to suit businesses of all sizes and sectors, from startups to multinational corporations.
How often should I review the brand positioning template and update it?
We recommend regularly reviewing it, at least annually, or during significant market or business changes. This ensures that your brand positioning remains relevant and effective.
Get started with this template right now.
Floor Plan Template
Works best for:
Operations, Workshops
Maybe you’re planning a big occasion or event. Or maybe you’re arranging seating structures and traffic flows that are more permanent. Either way, creating a floor plan—an overhead scaled diagram of the space—is equal parts functional and fun. This template will let you visualize how people will move about the space and know quickly if the space will do what you need, before you commit time, money, or resources. And you’ll be able to get as detailed as you want—finding the right measurements and dimensions, and adding or removing appliances and furniture.
Ecosystem Mapping Template
Works best for:
Marketing, Mapping
Advocate for a customer-centric approach with this Ecosystem Mapping Template. Understand your organization’s ecosystem holistically through customer advocacy.
Marketing Funnel Template
Works best for:
Marketing, Strategy and Planning
The Marketing Funnel Template is a powerful tool for businesses and marketers to understand and capture the complexities of the customer journey. From the initial awareness stage to loyalty, this template helps visualize each step of the process, making it easier to formulate strategies and allocate resources. One of its most significant benefits is the ability to visualize marketing efforts, ensuring they align with each phase of the customer journey. This results in more targeted initiatives, better resource utilization, and, ultimately, improved conversion rates. The template is an invaluable asset that helps businesses stay organized and focused on their marketing goals.
Target Audience Template
Works best for:
Marketing, Desk Research, Prioritization
Understanding your target audience is vital to business success. How can you market yourself effectively if you don’t know who you’re targeting? Using the Target Audience template, you can review valuable data about who your customers are and what they want from your product or service.
Marketing Campaign Template
Works best for:
Marketing
The Marketing Campaign Template is designed for effortless team collaboration. By providing a centralized space for planning, the template fosters a collaborative environment where ideas converge seamlessly. This enhances communication and cultivates a collective effort toward campaign success, allowing teams to share insights, refine strategies, and drive campaigns to new heights. With this template, collaboration becomes the cornerstone of campaign excellence, ensuring optimal results through your team's collective intelligence.
Business Model Canvas Template
Works best for:
Leadership, Agile Methodology, Strategic Planning
Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.