4P Marketing Mix Template
Map a marketing mix that meets the needs of your target audience.
About the 4P Marketing Mix template
What is a 4P marketing mix?
A marketing mix comprises the elements an organization might use to execute a successful marketing plan. The term was coined in the late 1940s, and Harvard professor Neil Borden used it in his 1953 address to the American Marketing Association.
The 4P Marketing Mix Template allows you to map out four controllable factors affecting your company profits: product, place, promotion, and price. By deciding on the mix of these four factors, you can determine the ideal way to take a new product or service to market. Read on to find out more about how this template can help your team
What are the 4 Ps?
The 4 Ps stand for: Product, Place, Promotions, and Price. Let’s look at each one in more detail.
Product: is the tangible good or service that satisfies the target audience’s needs.
Place: refers to where and when the product is available.
Promotions: include advertising, digital marketing, PR, event marketing, direct marketing, personal selling, channel marketing, and alliances.
Price: consists of the policies regarding basic price, upgrades, discounts, coupons, distributor price, etc.
Benefits of marketing mixes
An effective marketing mix can help your business develop strengths and limit weaknesses, become more competitive, adapt to the market, and collaborate with partners. Specifically, a marketing mix can help your organization answer the following questions: Who is your customer? What problem do they have? What prevents them from solving it? How does your product or service solve that problem? How does your customer or potential customer feel about your competitors? How do they feel about your business? What motivates them to make a purchasing decision?
When to use a 4P marketing mix
Organizations can develop a marketing mix at any stage of growth. Once you’ve answered the questions above, you can begin to build your marketing strategy.
Create your own 4P marketing mix
Miro is the perfect tool to create and share your marketing mix. Here’s how to create yours using this template:
Step 1: Start by selecting this 4P Marketing Mix template.
Step 2: Choose a specific product or service to analyze.
Step 3: Go through each quadrant, adding relevant information in sticky notes or uploading other file types.
You may also want to color code your sticky notes so you can distinguish between positive and negative points. Once your team is satisfied with the result, you can easily share with other teams to get their feedback.
Discover more marketing plan template examples and supercharge your marketing efforts.
Get started with this template right now.
Product Management - Product Flow
Works best for:
Product Management, Planning
Product Management - Product Flow template enables product managers to visualize and streamline product development processes. By mapping out key stages, tasks, and dependencies, this template enhances workflow transparency and coordination. With features for identifying bottlenecks and optimizing resource allocation, it empowers teams to improve efficiency and accelerate product delivery. This template serves as a valuable tool for ensuring smooth product development and launch processes, ultimately driving better outcomes.
Good, Bad, Ideas, Action, Kudos Retrospective
Works best for:
Retrospectives, Meetings, Agile Methodology
The Good, Bad, Ideas, Action, Kudos Retrospective template offers a structured approach to retrospectives by categorizing feedback into five key areas: good, bad, ideas, action items, and kudos (appreciations). It provides elements for team members to share their thoughts, suggestions, and acknowledgments. This template enables teams to reflect on past performance, generate actionable insights, and celebrate achievements. By promoting inclusivity and constructive feedback, the Good, Bad, Ideas, Action, Kudos Retrospective empowers teams to foster collaboration, drive continuous improvement, and strengthen team dynamics effectively.
Cisco Recommended Security Architecture Template
Works best for:
Software Development, Diagrams
Cisco offers data center and access networking solutions built for scale with industry-leading automation, programmability, and real-time visibility. The Cisco Recommended Security Architecture uses Cisco elements to visually show the network design of Cisco networks.
Project Scope Template
Works best for:
Project Management, Decision Making, Project Planning
A project scope helps you plan and confirm your project’s goals, deliverables, features, functions, tasks, costs, and deadlines. A project manager and team should develop a project scope as early as possible, as it will directly influence both the schedule and cost of a project as it progresses. Though project scopes will vary depending on your team and objectives, they generally include goals, requirements, major deliverables, assumptions, and constraints. Aim to include the whole team when you create a project scope to ensure everyone is aligned on responsibilities and deadlines.
SWOT Analysis Template
Works best for:
Decision Making, Strategic Planning, Prioritization
When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis helps you hone in on key factors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends. Conduct a SWOT analysis whenever you want to explore opportunities for new businesses and products, decide the best way to launch a product, unlock your company’s potential, or use your strengths to develop opportunities.
REAN Template
Works best for:
Marketing, Strategic Planning, Meetings
First introduced in Cult of Analytics, the REAN model is used to measure and understand the efficacy of marketing efforts. REAN stands for Reach, Engage, Activate, and Nurture, the main stages a marketer’s audiences experience during a typical journey. The REAN model helps marketing teams develop useful KPIs that can help capture how well their marketing or ad campaigns are working. Many teams rely on the REAN model because it is adaptable to a variety of marketing efforts, including planning measurement frameworks, setting goals, deciding on objectives, and mapping digital marketing channels.